PR & Partnership Supervisor (Fashion Retail)

The PR & Partnership Supervisor is responsible for elevating brand visibility, strengthening the media and influencer ecosystem, and driving high-quality PR and partnership initiatives that support overall brand and business objectives. The role works closely with the Group Marketing Manager (GMM) & Deputy MMs to ensure cohesive and impactful communication execution.

Key Responsibilities:

• Develop PR and KOL strategies aligned with quarterly/monthly marketing priorities and obtain alignment with the Group Marketing Manager & Deputy MMs.
• Implement and complete the Marketing Plan for PR, KOL, and Partnership activities, including planning, execution, and reporting.
• Collaborate with Content team to develop PR communication materials, book media, and execute content with media partners.
• Collaborate with Trade Marketing to run promotional and partnership campaigns for brands.
• Guide, assign tasks, and support the PR & Partnership Executive to ensure smooth execution of all PR, KOL, and partnership activities under Group Marketing.
• Work with PR partners, media, and KOLs to gather quotations and define clear scopes of work (SOW).
• Oversee end-to-end execution to ensure all deliverables meet brand standards and follow the approved SOW.
• Monitor market, cultural, and influencer trends to recommend innovative and effective PR approaches.
• Build and maintain long-term relationships with media, press, influencers, and KOLs to support sustainable brand presence.
• Proactively identify and execute strategic partnership opportunities; collaborate cross-functionally for smooth activation.
• Optimize PR/KOL budgets and ensure efficient spending and ROI.
• Perform tasks and reporting requirements as assigned by the Group Marketing Manager.

• Minimum 3+ years of experience in PR, influencer management, or marketing, including proven experience in a Team Leader or Supervisor role (retail or fashion industry is a strong plus).
• Strong, established network with media partners and KOLs in fashion retail or entertainment/showbiz.
• Bachelor’s degree in Marketing, Communications, PR, or Business (preferred).
• Demonstrated ability to plan and execute brand, product, and promotional campaigns.
• Strong multitasking and project-management skills; able to work under pressure and tight deadlines.
• Strong analytical thinking and adaptability in fast-paced environments.
• Relationship Building: Strong interpersonal skills to cultivate influential media, KOL, and partner networks.
• Leadership & People Management: Ability to guide, motivate, and supervise junior staff to deliver high-quality output.
• Communication Excellence: Clear, confident, and persuasive communication across internal and external stakeholders.
• Execution & Detail Orientation: Ensures flawless delivery of campaigns with high attention to detail.
• Problem Solving & Adaptability: Quickly resolves challenges and adjusts plans in a dynamic environment.
• Collaboration: Works effectively across marketing, operations, retail, legal, and external agencies.
• Result-Oriented Mindset: Focused on driving measurable outcomes and maximizing PR/KOL investment efficiency.
• Time & Priority Management: Able to balance multiple deadlines and projects simultaneously.
• Advanced proficiency in Microsoft Office (PowerPoint, Excel, Work).