This role is responsible for developing, managing, and executing brand and product strategies (ranging from medical devices to high-end cosmetics), fostering medical and expert relationships, and supporting sales and brand communication activities to achieve the company's business goals.
- Brand & Product Strategy Development
- Develop and define the Brand Portfolio strategy aligned with the company's business objectives.
- Develop a comprehensive product portfolio based on treatment and skincare protocols, from clinical to aesthetic applications.
- Coordinate with consulting physicians and brands to create training materials and treatment protocols tailored to different regions and business models (Beauty Centers, chain systems, Spas...).
- Optimize training materials to ensure relevance to target customer groups and product strategic direction.
- Product Management & Operations Execution
- Work directly with existing and new brands to ensure the latest updates on product information, clinical reports, specifications, and protocols.
- Validate medical content related to products, ensuring accuracy, up-to-date information, and compliance with legal regulations.
- Coordinate with relevant departments (Legal, Marketing, Sales, Supply Chain...) for product localization and market rollout.
- Plan and execute new product pilot tests with target customer groups before launch.
- Manage, analyze, and handle product complaints; periodically update product documentation and protocols.
- Medical Relations & Expert Partnerships
- Build and manage relationships with the team of consulting physicians, medical lecturers, leading experts, hospitals, KOLs… (including contract signing, budgeting, and content collaboration).
- Establish, manage, and develop the network of potential Medical Advisors, Speakers, and Medical Trainers.
- Maintain interaction, update information, receive feedback, and provide care for strategic expert customers.
- Manage the Product department's operational budget, track contracts, and handle payments to partners.
- Sales Support & Brand Communication
- Research market trends, customer behavior, and update information from local and international conferences/workshops.
- Evaluate key products/services of partners (EBD, medical devices, cosmetics...).
- Organize product and protocol training for sales teams and partners.
- Propose communication messages aligned with the product strategy, adjusting based on market and customer feedback.
- Inter-departmental Collaboration & Reporting
- Collaborate with the regulatory department to ensure compliance with all relevant regulations.
- Prepare and submit related reports as assigned by the Head of Department and the Board of Directors.