Product Marketing Team Leader

Planning

• Develop product marketing strategies aligned with the company’s business goals across international markets.

• Conduct market research and competitor analysis to define effective communication and marketing tactics.

• Manage product portfolios by market, monitor pricing, gross margin, and promotional plans to align with company strategy.

Product & Market Development

• Propose ideas and strategies for new product development.

• Position products in the minds of customers by emphasizing unique features and differentiators.

• Analyze consumer trends, customer behavior, and competitor activities.

• Identify opportunities for new products or product improvements.

Communication Campaigns & Materials

• Build comprehensive communication strategies for each product.

• Define content direction and communication channels to effectively reach target customers.

• Collaborate with the sales team to create sales tools such as brochures, product sheets, and promotional campaigns.

Training

• Provide training and updates to the sales team on product knowledge and customer engagement techniques.

Requirements

• Bachelor’s degree in Marketing, Business Administration, International Business, or related fields.

• Minimum of 5 years of experience in product marketing, with at least 2 years in international markets.

• Proven experience in launching multi-national marketing campaigns, conducting international market research, and developing region-specific product strategies.

• Experience in product training is a strong advantage.

• In-depth knowledge of international product marketing strategies including product positioning, brand development, and lifecycle management.

• Strong understanding of consumer behavior, market trends, and legal frameworks across various international markets.
  Knowledge of supply chain, product distribution, and cross-border partner collaboration.

• Ability to integrate AI tools into daily marketing tasks.

• Fluent in English (listening, speaking, reading, writing).

Soft Skills

• Strong planning and organizational skills to manage multiple projects across markets.

• Excellent communication skills, especially in working with international partners and distributors.

• Analytical thinking to interpret data and reports for optimizing marketing strategies.

Other Requirements

• High sense of responsibility, self-driven, and goal-oriented.

• Creative, trend-savvy, and adaptable to international market dynamics.

• Open-minded and flexible with the ability to work in multicultural environments.

• Passionate about global product development and marketing.

Benefits:

• Work for Vietnam’s No.1 water purifier brand, exported to over 50 countries worldwide.

• Opportunity to work in a global environment and/or take overseas assignments.

• Attractive salary, negotiable based on qualifications and experience.

• Full employee benefits in accordance with labor laws of Vietnam and other countries where applicable.

• Annual performance bonuses and exceptional achievement incentives as per company policy.

• Dynamic and youthful working environment with a people-first culture and abundant opportunities for learning and development.

Job Location:  6 Nguyễn Hữu Thọ, Hoàng Mai, Ha Noi