Quản Lý Truyền Thông Thương Hiệu (Brand Manager)

ABOUT US 

HumVentures – A Vietnamese-rooted hospitality ecosystem 

HumVentures is a hospitality ecosystem deeply rooted in Vietnamese identity, built on a profound appreciation for local agriculture, regions, culture, and people. 

Every experience within HumVentures is a harmonious connection between nature, lifestyle, and the spirit of Vietnamese hospitality expressed through care, thoughtfulness, and cultural depth at every touchpoint. 

Proud brands of HumVentures: 

• Hum – Healthy Veggies Delights 

• Hum Signature – Plant-based Fine Dining 

• Mặn Mòi – Homey Authentic Vietnamese Cuisine 

• The Bloom – The Gift from Vietnam’s Nature 

• Vườn Trong Phố – Boutique Event Space 

To further strengthen our market presence, we are looking for a Marketing Manager - a key role responsible for building marketing strategies, translating brand direction into concrete actions, impactful campaigns, and sustainable growth. 

KEY RESPONSIBILITIES 

• Develop and execute marketing plans aligned with brand strategy 

• Implement IMC, Digital, PR, Event, and Partnership campaigns 

• Lead CRM strategy, loyalty programs, and customer journey management 

• Analyze data to optimize conversion, retention, and ROI 

• Manage and develop the Marketing team 

WHAT WE ARE LOOKIN

Education 

• Bachelor’s degree in Economics, Business Administration, Marketing, or related fields 

Experience 

• 10+ years of Marketing experience, with at least 3+ years in strategic marketing management roles (preferably in Hospitality, F&B, or Retail) 

• Proven experience in IMC and Performance Marketing execution 

• Strong expertise in CRM and data analytics 

• Strong execution mindset and market sensitivity 

• Experience in team management and cross-functional coordination 

Professional Knowledge 

• Integrated Marketing & Performance Marketing 

• CRM, Customer Journey & Data Analytics 

Skills & Competencies 

• Data-driven mindset with performance optimization capability 

• Strong execution ability 

• Project management and cross-functional coordination skills 

• Proficiency in foreign languages (English preferred) to align with international standards