Regional Activation Assistant Manager_ Central Region

Work location: Binh Dinh, Quang Ngai, Gia Lai, Kon Tum

Job purpose: 
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.

Job Description:
1. Regional Activation Planning & Execution • Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.
• Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.
• Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.
• Develop and allocate supporting POSM materials to amplify campaign impact.

2. Performance Monitoring & Analysis
• Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI 
• Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities. • Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments 
• Track KPIs against targets and ensure alignment with regional sales goals. 

3. Commercial team collaboration
• Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.
• Address inquiries and provide timely support to the sales team during activation execution. • Foster strong collaboration with internal & external stakeholders to achieve shared objectives.
• Ensure execution framework: Right outlet selection – right activity – right target setting – right execution.

4. Budget management & compliance 
• Manage campaign budgets effectively, ensuring activities are implemented within approved limits.
• Monitor agency and supplier performance to ensure cost-effectiveness and adherence to quality standards.• Evaluate the cost-effectiveness of activities.

• University degree in Business Administration, Economics, Marketing, or related field.• 3-4 years of relevant experience in Trade Marketing within the F&B/FMCG industry.
• Strong understanding of regional market dynamics and consumer behavior.
• Proven ability to plan, execute, and evaluate trade activation programs.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office and data analysis tools.
• Ability to travel frequently within assigned regions.
• Intermediate in English
• Logical thinking and problem-solving skills.
• Proactive, creative, and highly responsible, strong collaboration and teamwork skills.