1. Trade Marketing Execution
- Implement Trade Marketing plans for mini go!, including in-store activities, communication, spot sales, and seasonal campaigns (Full Moon Festival, Tet, anniversaries, birthdays, etc.).
- Ensure consistent and effective execution across all stores.
2. Campaign Management
- Manage end-to-end implementation of spot sales by coordinating with: MD (deal sourcing) ; Operations (design and activity preparation) ; Stores (execution quality)
- Monitor and evaluate campaign performance and ensure proper post-campaign review.
3. Performance & Reporting
- Prepare performance reports and collaborate with RSD to propose additional programs/campaigns by store/region to Head of Operations.
- Drive initiatives to achieve overall business targets.
4. New Store Opening (NSO)
- Lead full Trade Marketing preparation for new store openings, including POSM, communication, and opening events.
- Follow up procurement with relevant departments (O, F&M) and coordinate store setup progress with RSD (merchandising, treasury, customer service, etc.).
5. Stock Taking
- Support mid-year and year-end stock-taking activities.
- Analyze results and propose action plans in collaboration with Store Manager (SM) and RSD.
6. Cross-functional Coordination: Act as a bridge between MD, DM, and Store Operations to ensure alignment and effective execution of related tasks.