Retail Sales Operations Manager – Electronics Store Chain

Key Responsibilities

• Own sell-out performance across assigned retail chains and stores, with full accountability for store-level results.
• Manage end-to-end in-store operations, including PG deployment, manpower planning, shift scheduling, attendance, and performance management.
• Ensure optimal manpower coverage based on store traffic, peak hours, weekends, and sales campaigns; proactively reallocate resources when required.
• Execute retail sales programs, promotions, incentives, and activation activities to maximize conversion and productivity.
• Train, coach, and supervise PGs and store staff on product knowledge, selling skills, upselling, and customer engagement.
• Monitor daily store-level performance, identify execution gaps, and implement corrective actions directly on the shop floor.
• Ensure in-store execution standards, including product display, planogram compliance, POSM visibility, demo readiness, and sales floor discipline.
• Work closely with Store Leader/Store Manager to coordinate sales execution and manpower arrangement.
• Track store-level inventory, highlight out-of-stock or slow-moving items, and coordinate with relevant teams to support sell-out.
• Collect market intelligence, competitor activities, and customer feedback; prepare regular sales and operational reports for management.