Sales Engineer

Key Responsibilities

Sales & Business Development

• Develop and implement sales plans to achieve assigned revenue and volume targets

• Identify and pursue opportunities across industrial, commercial, infrastructure, telecom, hospitals, data centers, real estate, and government sectors

• Generate and manage a strong sales pipeline

• Prepare and present technical and commercial proposals, quotations, and negotiations

• Support tendering, project discussions, and order finalization

Distributor & Channel Development

• Identify, appoint, and manage distributors, dealers, and channel partners

• Define territory coverage, annual targets, and performance expectations

• Conduct joint customer visits and support distributor sales activities

• Coordinate with service teams to ensure effective after-sales support and customer satisfaction Market Development & Intelligence

• Independently develop the DG set market from the ground up in the assigned territory

• Monitor competitor activities, pricing strategies, and market trends

• Build strong relationships with consultants, EPC contractors, OEMs, utilities, and government authorities

• Identify upcoming projects, tenders, and long-term business opportunities

Marketing & Brand Promotion

• Support and execute local marketing initiatives such as dealer meets, product demonstrations, exhibitions, seminars, and customer engagement programs

• Strengthen brand presence and visibility in the Hanoi region

Reporting & Internal Coordination

• Prepare regular sales reports, forecasts, and market updates

• Coordinate closely with internal teams including service, supply chain, finance, and operations to ensure timely execution of orders and collections

Qualifications

• Diploma or Bachelor’s Degree in Engineering (Mechanical or Electrical Engineering preferred)

Experience

• Minimum 5–7 years of experience in sales and marketing of diesel generator sets or capital equipment

• Proven experience in appointing and managing distributors

• Strong exposure to B2B and project sales

• Experience in the Vietnam or Southeast Asia market will be an added advantage