Sales Executive - Automotive &Industry Aftermarket

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 102 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2025, Sika’s 33,700 employees generated annual sales of CHF 11.20 billion.

Sika Vietnam is looking for Sales Executive - A&I Aftermarket to be responsible for developing and growing Sika’s automotive aftermarket business in Vietnam by managing distributors, workshops, and key accounts in Auto Glass Replacement (AGR) and Car Body Repair (CBR) segments. The role focuses on sales growth, market penetration, technical selling, and brand development, fully aligned with Sika standards on safety, quality, and sustainability.

Job Description

Sales & Market Development

• Develop and expand aftermarket sales for windshield bonding, sealing & bonding, and repair solutions.
• Achieve annual sales targets (volume, value, and product mix) assigned by management.
• Identify and develop new workshops, installers, distributors, and retail partners in the assigned territory.
• Execute go‑to‑market plans for aftermarket products in line with Sika Vietnam strategy.

Distributor & Channel Management

• Manage and support aftermarket distributors, ensuring correct pricing, stock level, and product availability.
• Drive distributor performance through training, joint visits, promotions, and sales campaigns.
• Monitor distributor sell‑in / sell‑out, inventory rotation, and credit situation.
• Ensure compliance with Sika brand positioning and channel policy.

Technical Sales & Customer Support

• Provide technical advice and on‑site support to auto glass shops and body repair centers.
• Conduct product demonstrations, training sessions, and trial applications.
• Work closely with Technical Service to ensure correct product usage and customer satisfaction.
• Support product launches and promote new aftermarket innovations.

Market Intelligence & Reporting

• Monitor market trends, competitor activities, pricing, and customer feedback.
• Submit regular sales reports, forecasts, and action plans.
• Propose practical actions to improve market coverage and service level.

Compliance & Safety

• Follow Sika safety standards, HS&E rules, and ethical business conduct.
• Maintain confidentiality of company and customer information.

Qualifications

Bachelor’s degree in Engineering, Chemistry, Automotive Technology, or Business.

• 2–5 years of sales experience in automotive aftermarket, industrial chemicals, or technical B2B sales.
• Experience working with distributors and workshops is highly preferred.
• Understanding of polyurethane (PU) adhesives, sealants, primers, and cleaners.
• Knowledge of Auto Glass Replacement (AGR) or Car Body Repair (CBR) processes.
• Strong sales drive (“hunter” mindset) with structured account management skills.
• Ability to sell technical solutions, not only products.
• Good communication, negotiation, and presentation skills.
• Comfortable working independently in the field and with cross‑functional teams.
• Basic English communication skills (reading datasheets, training material).