Sales & Marketing Leader

The Role

We are looking for a Sales & Marketing Leader with a strong SALES focus. This is a hands-on commercial role for someone who can independently identify opportunities, generate leads, develop partnerships and turn marketing activities into measurable revenue.

Key Responsibilities

• Drive sales across corporate accounts, catering, group bookings, events, tour operators and partnerships.
• Proactively prospect and maintain a structured sales pipeline, from lead generation to conversion and repeat business.
• Develop initiatives to increase traffic, average ticket and customer retention.
• Create and execute measurable in-house activations and events that generate incremental sales, drive traffic and strengthen customer engagement.
• Build and execute monthly Sales & Marketing action plans.
• Manage online and offline marketing activities and coordinate external specialists/freelancers.
• Analyze Meta/Google Ads, ROAS, conversion and campaign performance.
• Identify new customer segments, partnerships and revenue channels.
• Track the revenue and ROI generated by sales, marketing and activation initiatives.
• Provide concise weekly/monthly performance reporting to Management.

• Education: Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field
• Minimum 3 years of experience in Sales & Marketing, including at least 1 year in a similar role, preferably within the F&B or hospitality industry
• Fluent in Vietnamese & English.
• Proven experience in F&B sales, business development, partnerships, and revenue generation.
• Strong understanding of the Ho Chi Minh City F&B market, customer trends, and competitive landscape.
• Knowledge of sales techniques, digital advertising and performance analysis.
• Proficient in using online and offline marketing tools and channels.
• Commercially minded and comfortable working with KPIs and targets.
• Straightforward, proactive, outgoing, and detail-oriented, with strong communication and relationship-building skills.
• Highly independent and accountable, able to take ownership and move projects forward without constant follow-up.
• Existing network within F&B, corporate, hospitality, tourism, travel agencies, or event industries is a strong advantage.