Sales Training Manager

1. National Sales Training Strategy & Capability Development 

• Develop and own the annual Sales Capability Development Strategy aligned with 
• business objectives. 
• Design and deliver onboarding, refresher, upskilling, and leadership development 
• programs. 
• Build standardized sales training frameworks across all centers. 
• Ensure all training content remains aligned with company SOPs, products, promotions, 
• and market requirements. 
• Lead monthly, quarterly, and annual training planning cycles. 

2. Sales Performance Improvement & Intervention 

• Monitor individual and team sales performance trends across the organization. 
• Drive capability interventions to support Educational Consultants in achieving minimum 
• performance standards defined by the business. 
• Analyze performance gaps between top performers and low performers. 
• Identify capabitily root causes impacting sales productivity. 
• Design and implement targeted performance improvement plans. 
• Monitor intervention effectiveness and provide improvement recommendations to 
• sales leadership 

3. Early Identification of At-Risk Employees 

• Establish an Early Warning Framework to identify low-performing or low-potential 
• employees. 
• Partner with CHoS and Head of Sales to proactively manage performance risks.
• Design coaching programs and corrective action plans. 
• Monitor 30/60/90-day improvement outcomes. 
• Provide recommendations regarding development, redeployment, or succession  

4. Top Performer Replication Program 

• Identify best practices from high-performing sales consultants. 
• Create structured learning content from successful sales cases. 
• Facilitate best-practice sharing across centers. 
• Ensure proven selling techniques are systematically embedded into training programs. 

5. Daily Learning & Continuous Learning Culture 

• Drive continuous learning initiatives across the sales organization. 
• Develop and manage Daily Learning Programs. 
• Deliver weekly learning updates including: 

           - Sales techniques 

           - Objection handling 

           - Product knowledge 

           - Promotion updates 

           - Market intelligence 

           - Success stories 

• Foster a culture of self-learning and performance excellence. 

6. Leadership Development & Succession Pipeline 

• Identify high-potential Educational Consultants and future leaders. 
• Develop leadership readiness programs for future Team Leaders, Assistant CHoS, and 
• CHoS. 
• Build and maintain sales talent pipeline and succession plans. 
• Collaborate with Head of Sales and HRBP to ensure leadership bench strength across 
• all centers. 

7. CHoS Capability Development 

• Design and facilitate leadership training programs for Center Heads of Sales. 
• Conduct field coaching and observation sessions. 
• Strengthen coaching, people management, forecasting, business planning, and 
• performance management capabilities. 
• Support monthly leadership development programs.

8. Sales Leadership Programs 

• Support and contribute to: 

- Quarterly Kick-Off Meetings 
- Leadership Conferences 
- National Sales Meetings 
- CHoS Leadership Workshops 
- Strategic Planning Sessions 

• Act as a key facilitator and capability partner for the sales leadership team. 

9. Learning Innovation & L&D Partnership 

• Partner with Learning & Development teams to introduce modern learning methodologies. 
• Research and apply best practices in: 

- Adult learning 
- Sales enablement 
- Performance coaching 
- Leadership development 
- Digital learning solutions 

• Evaluate and implement relevant learning innovations to improve business performance. 

10. AI Adoption & Future Skills Development 

• Leverage AI tools to enhance training design, coaching effectiveness, knowledge 
• management, and learning reinforcement. 
• Identify emerging trends in AI and workplace learning. 
• Promote responsible and practical AI adoption within the sales organization. 
• Upskill sales teams on relevant AI-powered productivity and sales enablement tools. 

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management. 

1. Minimum Relevant Experience:  Minimum 5 years experience in sales, preferably within education or service industries 

2. Minimum Academic Requirement: Bachelor’s degree

3. Key Performance Indicator (KPIs) 

• New Hire Ramp-Up Success Rate 
• EC Productivity Improvement 
• % EC Achieving Minimum Performance Standard 
• Reduction in Low Performer Population 
• Talent Pipeline Readiness 
• Internal Promotion Rate 
• CHoS Capability Index 
• Training Effectiveness Score 
• Leadership Program Participation Rate 
• Learning Engagement Rate 
• AI Adoption & Utilization Metrics 

4. Required Professional Qualification:  

• Minimum 3 years experience in sales training, sales enablement, learning & development, or performance coaching. 
• Strong understanding of sales performance management and succession planning. 
• Experience in change management and organizational capability development is highly preferred.

5. Required Written Language: Exceptional written communication, in both  English and Vietnamese 

6. Required Oral Language: Exceptional oral communication, in both English and Vietnamese 

7. Required Competencies 

• Sales Leadership Development 
• Coaching & Facilitation 
• Performance Management 
• Talent Identification 
• Succession Planning 
• Business Acumen 
• Data Analysis 
• Learning Design 
• Stakeholder Management 
• AI Literacy & Digital Learning 
• Continuous Improvement Mindset 
• Strategic Workforce Planning