Search Marketing Executive

Job Overview:

At Tapita.io, we help Shopify merchants worldwide grow their businesses through data-driven SEO strategies and performance marketing solutions. We are looking for a Search Marketing Executive who is passionate about driving sustainable growth through both organic and paid search.

In this role, you will primarily focus on SEO strategy and execution, while also planning and optimizing Google Ads campaigns, particularly Google Search and Google Shopping, to maximize traffic, conversions, and revenue. You will collaborate closely with the Content, Development, and Marketing teams to deliver integrated search marketing strategies that help global e-commerce businesses achieve measurable growth.

SEO (Supporting Role):

• Plan and execute on-page and off-page SEO strategies for Shopify merchants.
• Conduct keyword research, search intent analysis, and competitor research to identify growth opportunities.
• Optimize website content, metadata, internal linking, URL structures, and site architecture for better organic visibility.
• Create SEO briefs and collaborate with Content teams to produce high-quality, SEO-friendly content.
• Monitor and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, structured data, and site performance.
• Support link-building initiatives to improve website authority and organic rankings.
• Analyze SEO performance using Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Screaming Frog, and other SEO tools.
• Stay updated with Google algorithm changes, SEO trends, and best practices to continuously improve client performance.
• Prepare regular SEO reports and provide actionable recommendations to clients.

Performance Marketing (Supporting Role):

• Support planning, launching, and optimizing Google Ads campaigns, including Search, Shopping, Performance Max, and Display.
• Assist in managing Google Merchant Center, product feeds, and Google Shopping optimization.
• Conduct keyword and audience research to support paid search campaigns.
• Monitor campaign performance and provide optimization recommendations based on KPIs such as ROAS, CPA, CTR, CPC, and Conversion Rate.
• Collaborate with SEO and Paid Ads teams to align organic and paid search strategies for maximum business impact.
• Support tracking implementation using Google Tag Manager and GA4 when required.
• Stay informed about Google's latest advertising features and AI-powered campaign updates.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, IT, or related fields.
• At least 1 year of experience in SEO (agency or in-house).
• Solid understanding of on-page SEO, technical SEO, keyword research, and content optimization.
• Hands-on experience with Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Screaming Frog, or similar SEO tools.
• Basic understanding of Google Ads, especially Google Search and Google Shopping campaigns.
• Familiarity with Google Merchant Center and product feeds is an advantage.
• Experience working with Shopify websites or e-commerce businesses is preferred.
• Basic knowledge of HTML/CSS and website structure is a plus.
• Strong analytical mindset with the ability to interpret data and make optimization decisions.
• Good problem-solving skills, attention to detail, and willingness to learn new technologies.
• Intermediate English proficiency (reading documentation and communicating with international clients).

Preferred Qualifications:

• Experience working with Shopify merchants or digital marketing agencies.
• Google Ads Certification is a plus.
• Experience with Google Tag Manager, conversion tracking, or Meta Ads is an advantage.
• Familiarity with Core Web Vitals, schema markup, and international SEO.
• Knowledge of AI tools that improve SEO productivity and content optimization.

Benefits:

• Attractive salary up to 20M VND/month, based on skills and experience + commission.
• Performance bonus based on project results.
• Social insurance according to Labor Law regulations.
• Holiday and Tet bonuses throughout the year.
• Bi-annual team building activities & annual company trip.
• Annual health check-up.
• Professional development opportunities in SEO, Google Ads, Shopify, and AI-powered digital marketing.
• Collaborative, innovative, and growth-oriented working environment.
• Opportunity to work with international Shopify merchants across diverse industries.