Senior Assistant Brand Manager

MARKETING STRATEGIC PLANNING

· Existing brand planning

- Establish yearly/quarterly marketing strategic plan based on profound analysis/understanding about market/competitors/channel/customers/consumers

- Closely monitor brand activities/performance and regularly review marketing plan to come up with appropriate POA (Plan Of Action) to solve specific issues/to deliver KPIs of the assigned products

- Do quarterly brand review/ad-hoc business review with board of management in a well- prepared presentation.

· Product Life-Cycle/Long-Range Plan Management:

- Tailor yearly NPL plans following the 5-year strategy for the in-charge brands to ensure yearly sales target delivered.

- Entirely responsible for new product launch projects in co-ordination with related internal and external functions to ensure products are launched in the right manner, starting from concept design down to actual sales.

MARKETING OPERATION (EXECUTION & MONITORING)

- Effectively implement all marketing initiatives in all the channels including pharmacy, GT & MT, hospital, within allocated budget under the brand strategy to achieve yearly value/volume objectives.

- In-charge products’ P&L Management

- Project Management: from planning to post evaluation stage in co-ordination with relevant functions to manage required actions happen timely and effectively.

- Field Force Co-Ordination in all the 4 channels (hospital, pharmacy, GT & MT):

• Well co-ordinate with FF team in relevant promotion campaigns
• Effectively communicate to FF brand strategy/Plan Of Action to ensure all brand activities are implemented in the right direction.
• Provide sufficient training to FF on brand message/new product functions

- Communication Development: brief and manage the communication development of in- charge brands/products with internal/external agencies

- Agency Management: brief and manage advertising/media/activation agencies to ensure marketing materials/programs to be effectively developed and implemented

- Market Research: in coordination with market research team, brief and manage research agencies to execute necessary research/survey for the in-charge brands and finally integrate findings extracted from market researches into brand plans.

- Brand Monitoring: closely monitor all brand performance as well as competitive scene and market intelligence in all selling channels (Hospital/Pharmacy/MT/GT)

- Sales Forecasting: do monthly sales forecasting in co-ordination with Supply Chain team under the long-term sales forecast of in-charge brands/products

- Budget Control: effectively and timely follow up and manage marketing budget of the assigned products

Others: carrying out special/ad-hoc requirements as requested by supervisor if any.

Education: University/Master Degree in Marketing or Economics

Experience: at least 3 years experience in Brand/Product Management in a multinational FMCG company

Knowledge:

-MS Office skills

-Fluent English & Vietnamese languages

-Strong presentation and communication skills

-Strong cross-functional project management

-Good business acumen

Core Competencies/Attitudes:

-Think strategically/Act for change/ Strive for result/Commit to customer/Cooperate transversally/Lead team/Make decisions

-High sense of ownership and accountability

-Highly creative/dynamic/flexible/result-oriented/proactive

-Self-motivation