Senior Brand Manager

1. Brand & Portfolio Strategy

• Lead the development and execution of mid-term brand strategies aligned with the Company’s overall direction..
• Define clear roles for brands and product lines within the portfolio to avoid overlap and optimize business performance.
• Monitor brand health and portfolio performance to proactively recommend adjustments.

2. New Product Development & Portfolio Optimization

• Guide, challenge, and approve new product or renovation proposals from Brand Managers.
• Work closely with R&D, Sales, and relevant functions throughout development, launch, and post-launch evaluation.
• Ensure new or improved products meet market needs and deliver commercial effectiveness.

3. Marketing Performance & Budget Management

• Consolidate and manage marketing budgets at portfolio or brand group level

• Evaluate marketing investment effectiveness through KPIs and ROI, and recommend optimization.

• Guide investment priorities based on product lifecycle and growth objectives.

4. Commercial & Channel Alignment

• Collaborate with Sales and Trade Marketing on channel strategies, POSM, promotions, and activations.

• Ensure brand strategies are effectively translated into in-store execution and consumer usage behavior.

5. Leadership & Team Development

• Manage, coach, and develop the Brand Manager team.

• Build category thinking, analytical capability, and cross-functional collaboration skills.

• Ensure planning quality, execution standards, and delivery timelines.

6. Reporting & Strategic Advisory

• Provide regular reports to the CMO on brand and portfolio performance and growth opportunities.

• Participate in annual marketing planning and strategic initiatives.

• Other tasks as assigned by the line manager.

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.

• Minimum 7–8 years of FMCG marketing experience, including at least 3–4 years as a Brand Manager or equivalent role.

• Experience managing product portfolios or brand groups.

• Strongly preferred: direct experience in the beverage industry or categories with fast new product launches, short consumption cycles, and high requirements for consumer acceptance.

• Strong change management capability, multitasking skills, and ability to deliver results under high pressure.

• Exceptional leadership, communication, and negotiation skills, with the ability to influence and collaborate across all organizational levels.

• Solid brand management expertise and strategic brand development capability.

• Strategic mindset with strong execution skills.

• Deep understanding of consumer behavior and usage occasions.

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* Location: 63 Cao Thang, Ban Co Ward, HCMC

* Bien Hoa Consumer