Senior Brand Manager

1. Brand and Product Portfolio Strategy Development

• Develop brand development strategies for specific product categories (e.g., STC/Ecolean, HDPE).
• Manage P&L, sales, profitability, and market share for the category.
• Formulate annual plans, marketing budgets, and growth strategies.
• Propose pricing strategies, SKU portfolios, and brand positioning.

2. New Product Development (NPD) Management

• Coordinate with R&D, Supply Chain, and Sales teams to develop new products.
• Identify consumer insights, product concepts, and packaging direction.
• Monitor project progress and execute product launches according to plan.
• Evaluate post-launch performance.

3. Marketing and Communication Execution

• Collaborate with Marketing Services to execute Integrated Marketing Communication (IMC) campaigns; manage timelines, quality, and budgets.
• Manage creative, media, research, and activation agencies.
• Monitor communication effectiveness and optimize ROI.
• Ensure consistent brand imagery across all touchpoints.

4. Market and Consumer Research

• Analyze data from Nielsen, Kantar, and consumer research studies.
• Monitor competitors and trends within the dairy industry.
• Propose opportunities for growth and product innovation.

5. Team Management

• Manage, train, and develop Brand Managers and Brand Executives.
• Set KPIs and evaluate staff performance.
• Build a team with strong marketing capabilities.

6. Reporting

• Report periodically on business results, brand performance, and marketing effectiveness.
• Propose solutions to improve category performance.

7. Other tasks assigned by superiors:

• Complete other tasks assigned by superiors.

*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.

Qualifications/Degrees/Certificates

• Education: Bachelor’s degree or higher in Marketing, Business Administration, Economics, or a related field.

Work Experience (years, field)

• Experience: Minimum of 5 years in FMCG marketing, including at least 1 year as a Senior Brand Manager or 2–3 years as a Brand Manager (or equivalent).
• Preference given to candidates with experience in the dairy, beverage, or food industries.

Professional Knowledge and Skills

• Brand strategy development.
• P&L and marketing budget management.
• Market and consumer data analysis.
• New product development project management.
• Leadership and team development skills.
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.

Soft skills/Personal characteristics

• Ability to work well under pressure.
• Flexible, intelligent, astute, and agile.
• Fluency in English is an advantage.
• Ability to adapt to change and work under high pressure.
• Ability to connect and work well with multiple departments, partners, and suppliers.
• Strong at brand management, consumer understanding, creative & strategic knowledge.
• Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
• Can go on an international business trip as per job requirements.