Senior Brand Specialist (Cocoxim)

Brand & Product Management (focus in China and other key markets)

• Support the development and execution of brand positioning, communication strategies, and brand-building initiatives for OBL (own brand label) across international markets with focus in China and other key markets.
• Collaborate with Brand, social media, and Creative teams to ensure consistent brand identity, messaging and values across all consumer touchpoints through effective local market adaptation.
• Coordinate with agencies, vendors, and internal stakeholders to develop marketing collaterals, campaign assets, sales materials, POSM, and marketing toolkits in line with brand guidelines.
• Support adaptation of product communication materials and packaging designs to meet market and customer requirements.
• Support packaging adaptation, artwork development, labeling, and communication materials to ensure market relevance and compliance
• Assist in monitoring market trends, competitor activities, and consumer insights… to support brand and product development and identify growth opportunities & business implications, with particular focus on China.

Digital Marketing & Communication (focus in China and other key markets)

• Work closely with Digital & Social Media team and external marketing partners to develop & execute online communication plans across international markets.
• Support content localization, monitor digital campaigns, KOL/KOC programs, and brand communication initiatives to drive awareness and engagement.
• Coordinate the development and adaptation of creative assets and digital content for multiple channels, including social media, websites, and e-commerce platforms.

Trade & Retail Marketing Support

• Collaborate with Sales and cross-functional teams to support local marketing initiatives and drive market performance
• Coordinate with local vendors & relative stakeholders during implementation of trade marketing activities, in-store activation & promotions where required, ensure effective execution of marketing activities.
• Provide marketing support to International Sales teams and distributors through sales materials, presentations, and market-specific marketing tools
• Prepare market reports, performance updates, and recommendations to support business decisions.

Events & Brand Activation

• Coordinate with relative parties to support organizing international trade exhibitions, customer events, sponsorship where required
• Coordinate event preparation, marketing materials, logistics, and on-site execution to ensure successful delivery.
• Conduct post-event evaluation and reporting to assess effectiveness and identify improvement opportunities.

Marketing Operations, Budget & Administrative Support

• Support preparation of budgets, purchase requisitions, contracts, and payment processes in compliance with company policies.
• Monitor and track marketing expenditures to ensure efficient budget utilization and accurate reporting.
• Maintain organized records of brand assets, marketing materials, and performance reports.
• Coordinate with internal teams and external partners to ensure timely delivery of all marketing projects.

• Bachelor's degree in Marketing, Business Administration, International Business or related field. Chinese overseas education background and/or prior working experience supporting China market is highly preferred.
• At least 4+ years of marketing experience. Experience in FMCG, Food & Beverage, export-oriented businesses, or international brands is preferred.
• Experience supporting China market activities, distributors, agencies, or international stakeholders is highly preferred.
• Strong understanding of Brand Management, Integrated Marketing Communications (IMC), and Trade Marketing.
• Strong analytical capability with the ability to interpret market data, consumer insights, and business performance indicators.
• Strong in creative briefing and judgment with attention to detail in visual and verbal branding.
• Fluent in Mandarin Chinese with the ability to communicate effectively with distributors, agencies, business partners, and consumers in China. Good communication & presentation skills in Vietnamese and English
• Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
• Strong problem-solving abilities, project management and multitasking skills
• Experience working with international business partners (internal/external) is a plus
• Willing to travel internationally for business.