(Senior) CRM & Lifecycle Marketing Specialist

Primary Objectives
Design & Execute CRM & Lifecycle Marketing strategies to optimize the end-to-end customer lifecycle—from acquisition and onboarding to activation, retention, reactivation, and win-back. You will leverage deep data analysis and automation to deliver personalized experiences at scale and drive sustainable growth.

Main responsibilities
1. Customer Lifecycle Optimization
• Design, refine, and continuously improve customer journeys across lifecycle stages.
• Develop and manage customer segmentation frameworks based on customer value and behavioral insights.

2. Marketing Automation Execution
• Plan and operate behavior-triggered automated journeys across ONE & ONE PRO
• Create and optimize multi-channel messaging (in-app, push, email, SMS/ZNS, etc.)

3. Performance Tracking, Measurement & Data-Driven Optimization
• Standardize tracking plans and define funnel/source KPIs
• Build and maintain dashboards; monitor key metrics on a regular basis.
• Run and manage A/B testing (message, timing, channel, incentive, content, frequency) to improve conversion and retention.
• Consolidate insights, report performance weekly/monthly, and propose actionable improvements to boost growth efficiency.

4. Martech/CRM Platform Operations
• Administer and operate CRM/automation platforms.
• Partner with Tech/Data teams to map events, enhance tracking, ensure data accuracy, and keep automation flows stable.
• Ensure CRM activities comply with data governance and customer information security requirements.

1. Education level 
• Bachelor’s degree, preferably in Marketing, Business Administration, Economics, or a related field.

2. Knowledge & Experiences 
• Minimum 4–7 years of relevant experience in a similar role; candidates from Fintech, Finance, E-commerce, or data-driven technology companies are strongly preferred.
• Strong domain knowledge and hands-on experience in building and running marketing automation campaigns.
• Strong data-analytical mindset with the ability to make decisions based on metrics and insights.
• Solid understanding of user behavior and growth strategies (activation, retention, reactivation, conversion).

3. Technical skills 
• Proficient in CleverTap and/or similar CRM/Marketing Automation platforms.
• Proficiency in MS Word, Excel, and PowerPoint.

4. Soft skills 
• Detail-oriented, proactive, agile, and enthusiastic.
• High sense of ownership and responsibility.
• Able to deliver under pressure and KPI-driven environments.
• Capable of working independently and self-manage work plans.
• Strong teamwork and cross-functional collaboration skills.