(Senior) Key Account Executive

Job Description

Account & Business Management

• Analyze business performance and identify growth opportunities.
• Work with clients on demand forecasting and ensure smooth goods delivery.
• Build and execute monthly business plans with clients, platforms, and internal teams.
• Manage receivables, revenue consolidation, and reconciliation.
• Develop and maintain performance dashboards & reports.

Campaign Management

• Plan and manage integrated campaign calendars, especially peak seasons (11.11, 12.12, Tet, platform birthdays).
• Conceptualize and execute campaigns aligned wiƯth brand strategy & sales targets.
• Coordinate with internal teams (Commercial, Digital, E-Merchandising, Creative, Finance, Ops) and platforms (Shopee, Lazada, Tiki…).
• Track campaign performance, extract insights, and share key learnings with brands.
• Monitor e-commerce trends & best practices.

Merchandise & Visual Management

• Ensure onsite visibility execution (banners, PDPs, category pages, homepage) meets timeline & revenue targets.
• Control product & brand presentation to optimize user experience and conversion.
• Analyze platform reports to identify performance drivers & gaps.
• Proactively propose visual, mechanic, and merchandising solutions to boost sales.
• Work closely with internal teams, agencies, and vendors to optimize UX & conversion.

Operations Excellence

• Coordinate end-to-end order fulfillment & delivery with Ops teams.
• Ensure online store KPIs are met (availability, execution accuracy).

Education background requirements: Bacher’s degree in in Marketing, Business Administration, or a related field

Experience/Industry requirements:

• 2+ years experience in Key Account / E-commerce / Merchandising.
• Strong understanding of E-commerce platforms (Shopee, Lazada, Tiki).
• Hands-on experience with visual merchandising / e-merchandising.
• Data-driven mindset; comfortable with reports & performance analysis.
• Strong coordination & stakeholder management skills.
• Detail-oriented, proactive, and execution-focused.

Competency requirements:

• Analysis & Problem Solving: Identifies and analyses a range of problems by isolating key issues, evaluating relevant data and reaching logical conclusions
• Client Centric: Building strong customer relationships and delivering customer-centric solutions.
• Communication: Communicates confidently and professionally, respecting the audience, engendering confidence and trust from external stakeholders and from individuals, teams, departments and the company
• Accountability & Ownership: Plans and balances a range of tasks, assignments, projects and resources. Is able to cope with conflicting demands without undue disruption in order to get things done.