Senior Leader – Odoo CRM, UX & Sales Operations

1. Role Objective

Lead the end-to-end Odoo system (CRM – Sales – Service) in Vietnam, ensuring process compliance, data accuracy, UX optimization, and cross-functional alignment with HQ, IT, and BI teams.

2. Key Responsibilities

A. System Ownership & Strategy

- Own CRM to After-sale process

- Define system architecture and roadmap

- Align with HQ and IT for development priorities

B. UX & Adoption Leadership

- Optimize UI/UX for ease of use

- Ensure system is intuitive and reduces training needs

- Drive user adoption across Sales and Service teams

C. Process Governance & Compliance

- Enforce CRM usage and prevent bypass

- Ensure all quotations are created from Opportunities

- Set validation and approval rules

D. Data Governance & BI Alignment

- Ensure data accuracy and consistency

- Align with BI team on reporting and KPIs

- Resolve data duplication and mismatch

E. Cross-functional Leadership

- Coordinate Sales, Service, IT, and HQ

- Ensure smooth handover between teams

F. Team Management

- Build and manage CRM/Operations team

- Train and coach users

G. Execution & Transformation

- Drive transition from Excel to Odoo

- Manage change and resistance

- 3+ years in CRM/ERP/Sales Operations system

- Experience implementing systems (Odoo/Salesforce/SAP)

- Strong understanding of sales processes

- Strong UX mindset and data-driven thinking

Leadership Expectation:

- Strong execution and enforcement capability

- Ability to drive behavioral change

- Strong stakeholder management