Senior Marketing Executive - Sports Retail (HO - 000206_SHO-MAR-161-170-109-1)

• To support the development and execution of marketing strategies and initiatives, contributing to brand performance and awareness within the Vietnam market.
• To assist in implementing marketing plans and campaigns, ensuring effective brand communication and engagement.

1. Marketing Execution:

• Assist in the planning and execution of marketing activities, including advertising, media, PR, and promotions.
• Implement and monitor marketing campaigns to ensure alignment with brand objectives and KPIs.

2. Content and Communication:

• Develop and manage marketing content for various channels, including digital, print, and social media.
• Coordinate with external agencies, social groups, KOL/ Influencers, Key stakeholders in Sports industry to support marketing initiatives and ensure consistency in brand messaging.

3. Market Analysis:

• Conduct market research and analyze trends to provide insights and recommendations for marketing strategies.
• Monitor competitor activities and consumer behavior to inform marketing tactics and adjustments.

4. Cross-Functional Coordination:

• Collaborate with merchandising, operations, and online teams to support integrated marketing efforts and ensure alignment with business goals.

5. Reporting and Administration:

• Track and report on campaign performance, including metrics and outcomes, to evaluate effectiveness and inform future strategies.
• Assist in managing marketing budgets and ensuring cost-effective use of resources.

6. Process Support:

• Ensure smooth execution of marketing processes and activities, providing administrative support as needed.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2-4 years of relevant working experiences in Retail / Fashion / Cosmetics marketing preferably 
• Knowledge of marketing strategy and digital marketing tools.
• Ability to manage multiple tasks and campaigns efficiently.
• Strong communication skills, both written and verbal.
• Understanding of market trends and consumer behavior in the sports or retail industry.
•  Ability to respond to market changes and support dynamic marketing efforts.
• Proficiency in English