Senior Marketing Executive

ABOUT URBOX

UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.

UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.

KEY RESPONSIBILITIES:

Brand Strategy & Content Development (20%)

• Collaborate closely with the Brand team to shape and execute the company’s overall brand strategy
• Build and manage a centralized corporate content/brand asset hub, including white papers, case studies, webinars, presentations, blog posts, leadership profiles, and visual assets
• Ensure consistency, quality, and strategic alignment across all brand materials

Social Media Management (40%)

• Own and grow our LinkedIn presence to strengthen brand authority in the B2B space
• Contribute to TikTok content to enhance B2C storytelling and engagement
• Develop and manage content calendars, campaigns, and community engagement initiatives

B2C Communications & Campaigns (30%)

• Lead & execute marketing campaigns and leverage other communication tools to nurture current end-user pool and drive engagement (b2c)
• Support PR activities, media outreach, and brand visibility initiatives

Events & Brand Experiences (10%)

• Conceptualize and execute a range of events, including trade shows, customer engagement activities, and internal brand initiatives
• Support and amplify CSR programs that reflect and strengthen the company’s values

• 2–3 years of experience in Marketing or PR, with at least 1 year in a B2B environment
• Proven social media management skills, with hands-on experience managing platforms like LinkedIn (B2B focus) and TikTok (B2C engagement)
• Experience managing multiple channels (social, content, email, events) 
• Strong storytelling and communication skills (both written and verbal)
• High attention to detail with a commitment to quality and accuracy
• Solid understanding of industry trends and market dynamics
• A proactive, collaborative mindset with the ability to work cross-functionally