Senior Marketing Manager - Sports

This is a full-time, on-site position for a Marketing Manager - Sports, based in Ho Chi Minh City, Vietnam. Lead brand marketing strategy and execution for our Multi Sports brands , ensuring strong brand equity, effective campaigns, and consistent customer experience, while collaborating closely with internal corporate functions.

1. Brand Strategy and Execution

• Develop and implement brand-building and seasonal promotion strategies for the Supersports brand.
• Ensure brand equity, identity, and visual consistency across all retail and communication channels.
• Plan and execute base brand-building and seasonal campaigns with clear, measurable KPIs.

2. Brand Partnerships

• Lead Supersports brand partnerships with local partners, financial service providers, and suppliers.

3. Budget Management

• Manage allocated Supersports marketing budget and propose investment priorities in line with brand objectives.
• Monitor spending efficiency and campaign ROI.

4. Market Research and Performance Analysis

• Conduct market research and brand performance analysis to support decision-making.
• Review campaign effectiveness and recommend optimization actions.

5. Media Planning & Coordination

• Coordinate Supersports media planning across offline and online channels.
• Work closely with Digital Marketing and E-commerce teams to support traffic and conversion objectives.
• Track and report core media performance metrics as assigned.

6. Team Leadership and Capability Development

• Manage and develop the Supersports marketing team
• Support capability development and performance management within the team.
• Coordinate with agencies and external partners to deliver brand initiatives.

7. Corporate Marketing Collaboration

• Act as the Supersports brand representative working closely with Corporate Marketing functions (PR, Communications, Digital, Design, E-commerce).
• Collaborate internally on corporate-led campaigns, brand guidelines, and cross-brand initiatives where Supersports is involved.
• Ensure Supersports brand alignment with overall company marketing direction and standards.

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 8–10+ years of marketing experience with 5 years at manager level.
• Advanced in English
• Proven track record in multi-brand or large-scale Fashion/ Sports Retail environments.
• Strong experience in strategic brand management, integrated marketing, execution capability with effective planning and coordination skills.