SENIOR MARKETING MANAGER

The Company is a pioneer and a leading powerhouse in Vietnam’s entertainment industry. As a top-tier film distributor and cinema operator, we have successfully brought countless international blockbusters and award-winning local films to millions of viewers. Join us to be at the heart of the cinematic magic and shape the future of film distribution in Vietnam.

THE ROLE

The Senior Marketing Manager is responsible for planning, developing, and executing comprehensive marketing strategies to promote upcoming movie releases, enhance brand awareness, and drive box-office revenue.

KEY RESPONSIBILITIES

• Strategic Leadership: Develop 360° marketing strategies (Digital, PR, Social, Events, Partnerships) tailored for various film genres, from global blockbusters to indie/art-house cinema.
• Distribution Planning: Collaborate with the Head of Distribution to define release timing, theater footprint, and distribution channels (Cinema/OTT/Digital).
• Campaign & Budget Management: Oversee the full campaign lifecycle (Teasing, Launch, Sustaining) and manage multi-project budgets to ensure maximum ROI.
• Partnership & PR: Build and maintain strategic relationships with studios, press, KOLs, and key partners.
• Team Empowerment: Lead, mentor, and optimize the performance of the Marketing team to achieve departmental goals.
• Data-Driven Insights: Analyze box office data and audience behavior to provide actionable insights and reports for future strategic decision-making.
• Crisis Management: Develop frameworks to monitor market sentiment and handle communication crises to protect the film and corporate brand.

• Proven experience in Senior Marketing or Brand Management roles (experience in Entertainment/Media/F&B is a plus).
• Strong strategic thinking with a deep understanding of the Vietnamese cinema market and audience trends.
• Excellent leadership, negotiation, and relationship-building skills.
• Ability to work under high pressure and manage multiple projects simultaneously.