Senior Retail Marketing Team Leader

- Assist Deputy MKT Manager in terms of planning, executing & managing Retail MKT programs (regarding to offline trade, online trade, merchandise expansion,…):
o Manage a 5to7-members retail team (included 03 sub-teams: digital
commerce, trade, merchandise & B2B)
o Analyze market situation, market trend, trade area, potential customers’ behavior/ need gap
o Understand current business performance (by analyzing historical data)
o Develop & manage MKT (promotional) programs monthly/ quarterly/
occasionally (sales-driven marketing) for all channels: offline & online (social platforms, e-com, delivery platforms, …)
o Develop & manage annual Merchandise Expansion & Growth Plan
o Work with internal MKT members to prepare & launch programs (communication, design, POSMs, …)
o Follow-up team members & help/ guide them:
▪ To work with internal departments to get well alignment & roll-out on-time, in-full (Operations, IT, Finance, Supply Chain (POSMs), …)
▪ To extend partnerships & build landlords’ relationship to enhance brand awareness & drive traffic
▪ To optimize workload/ expenses & enhance outcomes
o Manage & track MKT programs’ performance weekly/ monthly & revise if needed to meet business objectives
o Do post-evaluation reports.
- Build/ re-build the cross-department processes to help Retail Marketing team work more effectively & efficiently.
- Others scopes of work assigned by line manager

o Person who always be proactive to align, discuss, give solutions in resultoriented way.
o Bachelor’s Degree in Marketing, Business Administration or relevant
o +05 years-experience in Trade Marketing, Digital Commerce, Salesdriven Marketing or Overall Marketing
o Background experience in F&B, Retail, FMCG, E-wallet, Food-app, Ecommerce is a priority
o Good at data/ market analysis, multi-tasking, communication & negotiation.