Senior Specialist, Research and Pricing

Overview

Conduct market research, product development, pricing, and sales policy planning to deliver competitive, market-driven, and profitable residential projects aligned with Nam Long ADC’s strategic objectives.

Responsibility

1. Key Responsibilities

• Conduct market, customer, and competitor research, including supply–demand analysis, pricing, market trends, and competitive benchmarking.
• Prepare periodic market intelligence reports (monthly/quarterly) to support business decisions.
• Analyze customer needs and market insights to recommend product positioning, unit mix, pricing strategy, and key product differentiators.
• Support project feasibility studies by providing market assumptions, pricing analysis, absorption forecasts, and competitor benchmarks.
• Monitor competitor pricing, sales performance, and marketing activities; recommend pricing adjustments and sales strategies.
• Prepare market studies and business analyses to support new land acquisition opportunities and project expansion initiatives.
• Develop and recommend project pricing strategies based on market research, competitor benchmarking, and financial feasibility.
• Develop and manage sales policies, including payment schemes, discounts, financing support, and promotional programs.
• Monitor market trends, competitor activities, and sales performance to recommend timely pricing and sales policy adjustments.

2. Cross-functional Coordination

• Collaborate with cross-functional teams (Finance, M&S, Land Acquisition, Project Teams) to prepare investment dossiers.
• Prepare management presentations, market briefs, and documentation for project approvals.

3. Performance management and reporting

• Accuracy and timeliness of market updates and project intelligence
• Alignment of pricing/absorption forecasts versus actual performance
• Product approval success rate
• Effectiveness of product positioning and revenue outcomes
• Contribution to landbank assessment and investment decisions.

Background / Experience

• Bachelor’s in Business, Economics, Finance, Real Estate, or related fields
• 1-3 years’ experience in market research, consultancy, development, or investment (real estate preferred)
• Strong analytical, financial modeling, and commercial mindset
• Good communication and presentation skills, with the ability to work effectively across functions
• Good command of English (written and spoken) is an advantage

Specific job skills

• Strong experience in developer-side execution.
• Excellent leadership and analytical skills.
• Results-driven, high integrity, and strong execution mindset.

Competencies

• Strategic and data-driven
• Strong market and customer insight orientation
• Confident in challenging assumptions and proposing solutions
• High integrity, accuracy, and confidentiality

Mindsets & behaviors

• Good business acumen
• Strategic thinking
• Sense of responsibility
• Adaptability
• Customer service mindset
• Initiative and innovation
• Spirit of cooperation and support
• Influential leadership
• Integrity, professionalism and ownership (Core values)