Senior Trade Marketing Executive

This position’s role is executing strategic trade marketing initiatives, establishing and maintaining strong relationships with our retail partners, ensuring optimal product visibility, and implementing effective promotional strategies. This position will directly contribute to increased sales, brand awareness, and market share, solidifying Viet Tinh Anh as a leader in the children's toy industry.

1. Main tasks and responsibilities:

- Understand all campaign briefs with strong data driven & KPI achievement mindset, then effectively translate this understanding into seamless campaign implementation.

- Proactively execute, monitor, optimize and report campaigns to ensure meet campaign's performance as comitted on plans and everyone is updated all campaigns status

- Collaborate closely with Sales and Marketing team to ensure trade marketing calendar strategies are aligned with sales objective and revenue target

- Monitor and evaluate trade MKT programs and activities to measure effectiveness and recommendation of improvements as needed

- Identify and develop necessary POSM and display campaign to increase brand presence and improve customer satisfaction.

- Plan and organize events, activation for Marketing channel (MT, GT, key account, retail….)

- Responsible for the gathering, collecting of competitive information, shopper behaviors, market trend via field sales intelligence to sales/ marketing teams.

- Conduct or make available scheduled product training to PG/PB for events.

- Analyze brand monthly & quarterly report relevant to channel and make recommendations to increase results.

- Contribute to the professional development of the team by providing training and coaching to new hires or (more junior) trade marketing executives, fostering a culture of knowledge sharing and skill enhancement.

• Graduated from University in Marketing, Commercial, Business Administration or other relevant major
• Knowledge of market analysis, brand management, sale planning, budgeting
• Experience: At least 2 years of working experience in a relevant role
• Technical skills: product merchandising, project management, vendor management
• Other skills: analytical skills and data-driven thinking
• Well-organized person and dedicated in follow-up
• Detail oriented
• Proactive
• Strong communication skill
• Conversational English proficiency