Social Commerce Content Creator (Social Content, Livestream & AI)

I/ Role Purpose

This role exists to accelerate social commerce performance by delivering high‑velocity, on‑camera content and tactical social content assets, including image and text-based posts that directly supports engagement and conversion.

The role focuses on execution speed, commercial relevance, and personal on‑camera presence and daily social content execution across video, livestream, image, and text formats.

II/ Key Business Outcomes

Within the first 6–9 months, the Social Commerce Content Creator is expected to:

·       Maintain always-on social presence: Deliver a consistent volume of short-form videos, livestream content, and simple fanpage posts (images/text) to support always-on social visibility.

·       Improve execution agility: Shorten content turnaround time and reduce reliance on agencies or external creators by independently creating daily tactical social assets

III/ Key Responsibilities

1. Social Content Production (Primary Accountability)

• Self-create basic text and image posts for Facebook fanpages, including product posts, promotional posts, engagement posts, campaign reminder posts, and simple educational or benefit-led content.
• Independently ideate, script, shoot, and edit short‑form video content for TikTok, Facebook Reels, and YouTube Shorts.
• Produce lifestyle, review, trend‑based, and social commerce content aligned with product and promotion priorities.
• Apply AI tools (e.g. ChatGPT, CapCut AI, Canva AI, AI Agent) to increase speed, content variation, and testing volume.

2. On‑Camera & Personal Brand Execution

• Appear on camera as the main or supporting talent for videos and livestream sessions.
• Present products in a natural, relatable, and persuasive manner.
• Maintain consistent on‑screen presence aligned with brand tone and compliance guidelines.

3. Livestream & Social Commerce Activation

• Host or co‑host livestream sessions introducing products, bundles, promotions, and interactive mechanics.
• Work closely with E‑commerce / Commercial teams to align content with selling priorities.
• Create audience engagement during livestreams through mini-games, giveaways, Q&A, product demos, and real-time interaction mechanics.

4. Cross‑Functional Collaboration

• Coordinate with Brand, E‑commerce, and Agency partners to ensure content aligns with campaign objectives.
• Execute daily and tactical content independently within defined brand guardrails.
• Incorporate performance feedback to continuously optimize formats and messaging.

• 1–3 years of experience in social content creation, TikTok content, livestreaming, or digital commerce.
• Proven on‑camera confidence with a portfolio of self‑produced, self‑featured content.
• Strong understanding of short‑form video trends and platform behavior.
• Hands‑on experience with mobile video shooting and editing.
• Proficiency in AI‑assisted content creation tools.