Social Commerce Senior Executive

1.KOL/KOC Network Building

• Identify, recruit, and onboard relevant KOLs, KOCs, Affiliates, and Content Creators aligned with the brand positioning.
• Build and maintain a scalable creator database categorized 
• Develop long-term partnerships with high-performing creators.
• Relationship Management
• Establish strong relationships with key creators and agencies.
• Negotiate collaboration agreements, commission structures, and campaign deliverables.
• Monitor creator performance and continuously optimize the creator portfolio.
•  Affiliate Program Development
• Build and manage affiliate marketing programs.
• Recruit and nurture high-potential affiliate partners.
• Establish incentive and commission frameworks to drive creator participation.
• Livestream Commerce Management: 
• coordinate with creators, hosts agencies, internal to execute livestream session
• monitor, analysis livestream performance, recommend optimization actions for future

2.Social Commerce Campaign Development

• Campaign Planning
• Collaborate closely with Marketing to translate brand campaigns into commerce-driven activities.
• Design social commerce activation plans supporting brand plan
• Develop social-commerce to reach the brand goal
• Content-Commerce Integration
• Ensure creator content aligns with brand positioning and campaign objectives.
• Optimize content formats for engagement and conversion.

3.E-commerce Collaboration & Commercial Growth

• Work closely with E-commerce team and marketing team to identify growth opportunities
• Turn from opportunity to excellence campaign
• Develop and propose exclusive Promotion & Deal for Affiliate program

4.Performance Report & Analytics

• Measure creator ROI and sales contribution.
• Evaluate affiliate effectiveness and optimize investments.
• Consumer Insight Generation
• Growth Recommendations
• Analyze post-live performance and implement improvement plans

• Bachelor's degree in Marketing, E-commerce, Business, Communications, or related field
• A least 3 years in social commerce, ,E-commerce, or digital marketing
• Experience in social platform TikTok Shop, Shopee Live, Facebook shop
• Preferred:
• Background in Beauty, Dermo-cosmetic, FMCG (personalcare, beauty category) MCN agency
• Existing KOL/KOC network in beauty (plus)