Social Media & Content Executive

• Increase brand awareness, engagement, love, and trust through strategic social media content.
• Propose social media strategic direction for each month/quarter and translate it into actionable plans to promote the brand, products, and services across various platforms.
• Ideate and create compelling content in various formats to grow social media channels in alignment with the brand identity.
• Manage social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.), including scheduling posts and responding to messages (if required).
• Track and report social media performance, analyzing insights and making data-driven recommendations for improvement.
• Stay up-to-date with social media trends, best practices, competitor activity, and new technologies to continuously enhance our presence and identify opportunities for differentiation.
• Collaborate with cross-functional teams (campaign, design, media and sales) to develop integrated content marketing campaigns.

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• 2+ years of experience in social media management, content creation, or digital marketing.
• Strong understanding of luxury branding, storytelling, and high-end audience engagement.
• Skilled in copywriting, content planning, and social media analytics.
• Passionate about craftsmanship, design, and strategic storytelling.
• Experience working with creative teams (photographers, designers, influencers, etc.).
• Bilingual in English & Vietnamese (mandatory).
• Bonus: Experience in paid social campaigns and influencer marketing.

Why Work With Us?

• Competitive salary
• Be the voice of a premium, design-forward brand in the luxury board game space.
• Work with artisans and creatives to bring craftsmanship to life through digital storytelling.
• Freedom to experiment with innovative content formats and marketing strategies.
• A fast-growing company with opportunities to expand your career in branding and content marketing.

Working location: 41 Nguyễn Trãi, District 1, HCMC