Strategy & Analytics Manager

JOB PURPOSE

The position will be at the center of driving key initiatives and charting out the right directions to move ahead within the Marketing team.

The individual will be responsible for generating business insights, articulating direction, coordinating and reviewing the key initiatives.

This individual must understand the key imperatives for KC Vietnam to succeed. The individual will be responsible for looking at various data sources and crystalizing key gaps and opportunities.

The position will create and update custom reports to track market and business performance, as well as KPIs on key initiatives and work with cross-function teams to understand how to make them a success.

The position will also be responsible for tracking SEA Online performance and anchor market analyses to assist the countries in strategizing & planning for Online business with data-driven insights.

JOB ACCOUNTABILITIES

Data mining and key insight identification

• Analyze different data sources like RMS | Track | HH panel and internal numbers to identify key issues and opportunities for business to work on.
• Share insights in key forums and with top management to drive alignment on key initiatives.

Input into Strategy and brand direction

• Share the right strategy for the business and key directions for brand and brand activities to take.

Track and analyze key metrics

• Collect, analyze, evaluate movement on key initiatives for success on brand and business.
• Handle Vietnam monthly business reports from Offline to Online, and deliveries to cross-function teams for robust performance tracking and analysis.
• Sharing updates with regional teams on a regular basis, covering business results, category movements and projections.

SEA Ecommerce Intelligence

• Oversee business performance tracking of SEA countries on Ecommerce & Social Commerce platforms (TikTokShop, Shopee, Lazada). Lead one team member to deliver monthly reports and meaningful analyses for SEA countries.
• Analyze Online performance drivers and competition movements to help SEA businesses build the right action plan.

SKILLS/EXPERIENCE

• A minimum of bachelor’s degree preferably in Business/Commerce, and at least 3 years’ exposure to marketing or market research and analysis. 
• Ability to perform analysis such as trend analysis, what-if analysis, quantitative and qualitative analytical reports.
• Ability to provide recommendations and suggestions and provide thorough, sufficient data to support suggestions.
• Strong knowledge of key marketing data resources and business fundamentals.