TA/Employer Branding Officer

The Employer Branding Officer is responsible for planning and executing recruitment marketing activities to strengthen the company’s employer image and support factory hiring priorities.

This role focuses on promoting the company’s positive working environment, core values, and development direction to the labor market, while ensuring recruitment communication accurately reflects real working conditions and enhances candidate attraction.

Key Responsibilities

1. Recruitment Marketing & Communication

• Plan and execute recruitment marketing activities aligned with factory hiring needs.

• Manage recruitment communication across multiple channels, including:

  • Social media platforms (LinkedIn, Facebook, Zalo OA, TikTok)

  • Job platforms

  • Internal communication channels

• Develop and publish recruitment-focused content such as:

  • Job postings and hiring announcements

  • Workplace photos and short videos

  • Employee stories and project highlights

  • Company updates and operational milestones

  • Industry-related knowledge sharing (automotive & composites)

• Promote the company’s positive work environment, core values, growth initiatives, and organizational strengths through recruitment communication.

• Highlight employee achievements, team collaboration, innovation initiatives, and business milestones to enhance employer attractiveness.

• Coordinate with Headquarter (HQ) for review and approval of recruitment marketing materials when required.

• Support recruitment campaigns to improve candidate flow and applicant quality.

• Monitor and track recruitment marketing performance metrics, including:

  • Candidate source

  • Post reach and engagement

  • Channel effectiveness

• Prepare basic reports and suggest improvements based on data insights.

• Bachelor’s or College degree in Human Resources, Marketing, Business Administration, or related fields.

• Minimum 2 years of hands-on experience in recruitment marketing or social media communication.

• Experience in a manufacturing or industrial environment is highly preferred.

• Experience creating basic recruitment content (images, short videos) using common digital tools or AI-supported tools is required.

• Strong understanding of recruitment marketing and candidate attraction channels.

• Familiarity with social media platforms and job portals (e.g., Facebook, Zalo OA, LinkedIn, job sites).

• Ability to create practical and engaging recruitment content aligned with factory realities.

• Good coordination and communication skills with both office and production teams.

• Organized, detail-oriented, and able to manage multiple communication priorities.

• Strong written and verbal communication skills in both Vietnamese and English

• Proficient in MS Office and digital content tools.

• Opportunity to shape and strengthen employer branding in a growing manufacturing organization.

• Exposure to both recruitment strategy and factory operations.

• Dynamic environment with opportunities to innovate recruitment communication.

* What we offer:

• Health care insurance (after probation)
• Long year services award
• Public holidays and company day bonus
• Annual performance bonus
• Year end bonus
• Team dinner
• Provided with on-the-job training, technical skills development, and company-specific industry courses.

* Other information:

• Off all Saturdays, leave office at 4 pm on Friday.
• Free Shuttle bus from Ho Chi Minh / Bien Hoa / Ba Ria.