Trade Marketing Executive (Ontrade)

• Position Title: Trade Marketing Executive - North (On Trade)
• Function: Marketing, E-commerce & Trade Marketing
• Sub-function: Trade Marketing

PURPOSE OF POSITION

We are looking for a passionate and energetic Trade Marketing Executive – On-Trade to drive Distributions Result and Trade Excellence Execution across On-trade outlets (POCs) in the Northern region. This role combines strong analytical thinking, stakeholder management with hands-on market execution, working closely with Sales, Distributors, Trade Lead, and other related functions.

Key contacts:

• Internal: Sales Team, Trade Marketing, Revenue Management, Head Office
• External: Distributors, Operations Partners

KEY RESPONSIBILITIES:

Grow Account (GA) Channel

• Collaborate with Trade Marketing Head Office and operational partners to ensure promotion program mechanism, material quality, operational efficiency.
• Cascade, Plan and implement with Sales teams to plan targets and execute promotional programs, ensuring compliance with execution standards.
• Track, report, and analyze promotional performance to ensure performance (distributions, volume, program participation) vs targets.

Key Accounts (KA) Channel

• Work closely with Team Leaders to evaluate and support control of BPA (Brand Promotion Ambassadors) activities, including budget planning, working day planning, Sell-out target and growth.
• Analyze BPA productivity and efficiency to improve in-market performance.
• Support other ad-hoc activities.

Planning & Reporting

• Assist Regional Trade Marketing Head on planning and analysis activities such as Cycle planning, target planning, POC execution and performance, etc

Others

• Market visit and actively engage with POCs.
• Support seasonal activation campaigns and ad-hoc trade marketing initiatives.

Education: Bachelor degree in Business, Marketing, Economics, or a related field

Experiences: At least 1 year of trade marketing, FMCG or fast pace environment

Language: Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)

Computer: Skillful in computer software (Microsoft tools): Excel, Words, PowerPoint etc

Knowledge/ Skills:

• High energy, positive, and results-driven attitude.
• Proactive, agile, and hands-on working style.
• Strong balance between analysis, planning, and in-market execution.
• Curious mindset with a strong willingness to learn from teams and the market.
• Decisive, accountable, and comfortable working in a fast-paced environment

Other requirements: Mobility for frequent market visit purpose during & out of working hours