Drive Growth Marketing for new store launches and low-performing stores, driving traffic and revenue while continuously optimizing for scalable growth.
1. Strategy & Planning
- Analyze store performance, customer data, local market, and competitors
- Build and optimize growth plans for new stores and low-performing stores, ensuring store KPIs
2. Execution & Coordination
- Execute sales-driving activities: promotion, POSM, activation, communication and local partnerships
- Coordinate cross-functional teams to ensure timeline and execution quality
3. Optimization & Scale:
- Track performance and identify opportunities to improve results
- Optimize and standardize effective models for wider rollout
4. Others: Perform other tasks assigned by the Growth Marketing Lead/Manager