Trade Marketing Executive

Purpose of position:

The purpose of this position is to develop trade marketing plans and consumer activity plans to drive offtake & sales volume in key on & off trade customers to ensure that company meet short & mid-term growth objectives.

Report to: Regional Trade MKT Manager

Key stakeholders: Internal: Sales, MKT, PPM, RTM

KEY RESPONSIBILITIES:

• Lead the development of Consumer Promotion tools (CPT Program) for ON & OFF Trade channels:

- Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels

- Develop channel initiatives that support BPA to achieve target full year.

- Identify opportunities and develop monthly/quarterly/yearly trade program

• Sales Performance Analysis:

- Analyze sales data, channel performance metrics, and market share to assess the effectiveness of channel development strategies.

- Identify areas for improvement and implementing corrective actions to achieve sales targets.

- Provide regular reports and updates on channel development activities, sales performance, and market trends to relevant stakeholders.

• Bachelor’s Degree in Business, Marketing or related fields
• At least 1-2 years in trade marketing, sales FMCG
• Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Skillful in computer software: Excel, Words, Powerpoint etc
• Good understanding of the retails landscape, market trends, and customer/shopper insights
• Good at analytical and translate into market insight
• Highly motivated, energetic, and strong team player
• Outgoing, comfortable in nightlife/drinking environment