Trade Marketing Group Executive (SHA & Kitchen Category)

1.    Strategic Planning

• Develop and implement the annual Trade Marketing strategy for the SHA & Kitchen category, aligned with Brand Marketing objectives and Sales targets.
• Analyze market trends, shopper behavior, and competitor activities to propose effective category segmentation, pricing strategies, and promotional mechanics.
• Define the “Picture of Success” (Standard of Excellence) across distribution channels, including General Trade (GT), Modern Trade (MT), Key Retailers, and E-commerce.

2.    Cross-functional Execution

• Lead the execution of trade marketing plans in collaboration with internal teams (Display, POSM, Activation, Training).
• Work closely with the Sales team to ensure consistent and high-quality execution nationwide across all retail partners.
• Manage the development and allocation of category-specific premiums and POSM to maximize in-store visibility and impact.

3.    Operation & Performance Evaluation

• Oversee end-to-end execution of trade promotions, product launches, and in-store activations.
• Manage and optimize the Trade Marketing budget (A&P) to ensure high ROI and cost efficiency.
• Establish KPIs and reporting frameworks; conduct post-campaign evaluations and provide data-driven recommendations for continuous improvement.

• Experience: 5–7 years of experience in Trade Marketing.
• Industry    Background:    Experience   in    Home    Appliances,    FMCG,    Retail,   or   Consumer Electronics/Home Living is highly preferred.
• Strategic Thinking: Strong capability in long-term planning with a data-driven decision-making approach.
• Operational Excellence: Strong project management skills, ability to multitask and meet deadlines in a fast-paced environment.
• Leadership  &  Communication:  Excellent  communication,  negotiation,  and  stakeholder management skills; ability to work effectively with cross-functional teams.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Language: Professional proficiency in English is required.

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Benefits

Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.

Strategic impact: Direct involvement in key projects alongside leadership teams.

People-first culture: A supportive workplace where people come first, with the chance to be part of a meaningful transformation journey.

Attractive rewards:

• Competitive salary and comprehensive benefits.
• 100% probation salary.
• 16 annual leave days per year.
• Social insurance package as regulated by law.
• Personal health insurance coverage.
• Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!

Growth & development:

• A global organization strongly committed to talent development and long-term career growth.
• Internal training programs to enhance professional expertise and soft skills.