Trade Marketing Planning Specialist (MT Channel)

CJ Foods Vietnam is looking for  commercially minded and analytical talent to join our Modern Trade team.

In this role, you will turn market data and sales performance into actionable channel strategies, working closely with KAM, Marketing to drive business growth, support new product launches, and strengthen our market position.

WHAT YOU'LL DO
Market & Business Insights

• Analyze market trends, consumer behavior, competitor activities, and Nielsen data to identify business opportunities.
• Monitor sales and product performance, identify growth drivers and gaps, and recommend actionable improvements.
• Prepare weekly and monthly business performance reports.

Channel Strategy & Performance

• Develop annual, quarterly, and monthly channel strategies based on market insights, business priorities, and sales targets.
• Build go-to-market strategies for new product launches and initiatives to grow existing products and market share.
• Evaluate pricing, promotions, sales, and cost effectiveness to identify key learnings and improvement opportunities.

Cross-functional Collaboration

• Partner closely with KAM, Marketing teams to turn strategies into effective execution.
• Translate market and sales insights into practical recommendations that drive sustainable channel growth.
  

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Good understanding of FMCG market dynamics, Modern Trade channels, and sales strategies.
• Strong analytical and planning skills with the ability to turn data into actionable business insights.
• Proficient in Excel and PowerPoint; experience with Power Pivot is an advantage.
• Good communication and interpersonal skills, with the ability to collaborate effectively across functions.
• Problem-solving skills and a proactive, commercially minded approach.