Trade Marketing Senior Executive

JOB SUMMARY

Senior Trade Marketing Executive is responsible for executing trade marketing initiatives to drive sales and revenue.

MAIN ROLES & RESPONSIBILITIES

1. Promotion Activation and Event

• Promotion program: coordinate with MD and OP to propose monthly promotion program/big promotion campaign to drive sales and revenue.
• Activation: coordinate with OP to propose activation activities to push sales including new store opening, new product launching, push sales activities,…
• Event: Collaborate with Line Manager to propose creative concepts for the company‘s major annual events, develop detailed operational plans, and provide guidance and supervision for team members throughout the execution process. 
• Tracking & reporting: track the performance of promotion programs, and events; make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement. 

2. POSM

• Coordinate with MD department, OP department, and Creative team to implement monthly POSM across stores in accordance with established standard operating procedures. 
• Propose and execute POSM categories for various campaigns throughout the month, quarter, and year.
• Coordinate with the Logistics department to ensure POSM is distributed to stores and events in the correct categories, quantities, and within the required timeframe. 

3. Others

• Perform other tasks as assigned by Line Manager.

REQUIREMENTS

1. Education and Knowledge

• Bachelor‘s degree in Marketing, Business Administration, or a related field.
• Familiar with trade marketing initiatives, especially as they relate to the retail industry.
• Knowledge of printing materials and production techniques related to display products and events. 

2. Experience

• Minimum of 2 years of experience in Marketing for a retail company or event agency. 
• Experience in working collaboratively with other departments.
• Prior experience in event agencies or event production agencies is preferred. 

3. Skills and Abilities

• Marketing principles and best practices.
• Project management skills.
• Analytical skills.
• Customers oriented.
• Detail oriented.
• Can manage and prioritize competing demands and deadlines.
• Able to adapt to changing priorities and strategies.

4. Other characteristics

• Passion for the retail industry.
• Dedicated and responsible.
• Eager to learn.
• Highly self-motivated and proactive.