UX/UI Designer (Focus UX)

Summary

The UX will create written content that guides our users through digital products and experiences. As a UX Writer, you will collaborate with product design teams to craft intuitive, actionable, and easy-to-understand user experiences. This is an opportunity to bring your love of words and language, along with your passion for style, grammar, tone, and voice to a new role, to ensure that we communicate to our users in a clear, consistent, and user-centric manner while staying aligned with brand strategy and business objectives. This role reports to the Product Design Director.

Key Responsibilities

• Distill value props and desired actions down to short, actionable copy.
• Write clear, concise, engaging copy that guides users within a digital product and helps them interact with it, including microcopy, UI labels, menu labels, buttons, and headlines.
• Work with content strategy, product designers, and researchers, to write and edit content for end-to-end journeys including screen flows, emails, error messages, and promotional content.
• Ensure content complies with Citic’s digital products content guidelines and maintains platform-wide consistency.
• Maintain digital style standards, including grammar, usage, tone, and branding; partner with Brand Strategy to align style guides where needed.
• Collaborates with product and design teams to align on user experience and bring a copy perspective to page layout and visual design; serves as the digital communication expert for cross-functional teams.
• Help review content against the copy deck during QA testing.
• Write FAQ and self-service content.
• Create a consistent end-to-end experience and ensure that digital content complies with brand standards, legal, and compliance.
• Support digital product teams with expertise in content strategy and SEO

Required Qualifications and Skills

• Exceptional writing, communication, and presentation skills.
• Superior editing and proofreading skills, as well as demonstrable professional experience writing UX content for various platforms.
• The ability to help simplify user journeys by writing simple, clear, and concise instructions to guide users through transaction flows.
• Experience developing content for emails, error messages and FAQs.
• A portfolio of relevant work including case studies and UX writing required for consideration.
• Three (3) or more years of experience creating user-focused digital content with superior writing, editing, and proofreading skills, including 1-2 years of writing for PropTech or financial services.
• Bachelor’s degree in Vietnamese, Journalism, Technical Writing, UX Design, or related field. (preferred)
• Plus:
  • Understands business requirements and target audiences’ needs and advises on a communications strategy that serves both. 
  • Communicates the needs and expectations of the user effectively; uses data and user feedback to guide recommendations and content decisions.
  • Understands accessibility standards and provides guidance on element labels.
  • A Business English Certificate is a plus.