Brand Specialist

Job Description

1. Corporate Branding

● Developing and implementing brand management strategies to build brand love and customer engagement

● Monitoring and analyzing market trends and consumer behavior to inform brand management decisions

● Assist in Planning and executing of all communications and media actions on all channels

● Managing budgets and resources related to brand management and marketing activities

● Collaborating with internal and external team to ensure consistency in the company's brand messaging and positioning

2. Project Management

● Supporting to building up brand marketing program to drive brand love and brand affinity

● Assist in working and follow up with Agencies and/or internal departments in developing TVC, POSM, Event/Activation…

● Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits

● Coordinating with internal and external teams to ensure projects are done properly and at high quality.

● Other tasks & report directly to Assistant Brand Manager

Job Requirement

Requirements

●       Bachelor degree in Marketing related field is preferred.

●       At least 2 years of experience in Branding Marketing, preferably at a similar position in retail industry

●       Strong at brand management, consumers understanding, creative & strategic knowledge

●       Knowledge of market research

●       Highly flexible/open-minded, resourceful and practical.

●       Strong communication and organizational skills

●       Good at computer skills (word, excel, power point)

●       Advanced English skill, both in speaking and writing skills

Benefit

●       Annual bonus: 2 - 3 months (under minimum KPI requirement)

●       Working in a dynamic, open and creative environment

●       Fast promotion opportunities based on personal ability

●       Team-Building, Year End Party and many internal events