International Marketing Specialist

Job Description

JOB OVERVIEW

To report to the Sales VP of Ashley Asia. Candidate needs to achieve these key objectives:

1. Assist Ashley Home Stores / Galleries / Dealers to achieve their yearly sales targets

2. Extensive Training will be provided to the Candidate in order for him to ensure out Ashley stores and galleries consistently meet Ashley retail benchmarks in:

• Sales Operation & Logistics
• Visual Merchandising
• Product Merchandising
• Marketing & Promotional Planning

DUTIES & MAIN RESPONSIBILITY

Sales Operation and Logistics

a. Understands how home furnishing retail works in your market for the middle segment customers and to assist Ashley Home Store owners to drive more throughput. To create Best-Sellers for each category: Upholstery, Dining Room, Bedroom and Motion. This involves having a good understanding about the competitive landscape, the retail pricing environment and how to track sales / consumer information.

b. To provide all necessary after-sales support to our Home Stores / Galleries / Dealers.

c. To train Ashley retail salespeople to have intimate knowledge of our products, inventory system, training aids, marketing plans, merchandising plans and etc.

d. To have good knowledge on warehousing, packing, handling and delivery of furniture in order to ensure timely replenishment of Ashley inventory in both shopfloors and warehouse(s).

Visual Merchandising

a. Ensure a high merchandising standard that conforms to Ashley benchmarks.

b. Work with Ashley’s retail partners to ensure Visual Displays drives Sales.

c. Work with individual store managers and supervisors to understand their needs, and how to create an enticing buying environment for consumers.

d. Ensure our stores are constantly upkeep, clean, properly arrange and well-coordinated with accessories that matches the furniture.

e. Ensure all POP materials are in the best visible locations and properly displayed.

Product Merchandising

a. Work with Ashley’s retail partners to analyze and understand the product assortment, and to have the confidence to push new designs as allocated to your market.

b. Work closely with US and China merchandise team for all matters pertaining to any new store or gallery opening in your market or in a market designated by your superior.

Marketing and Promotional Planning

a. Ensure the Ashley brand is constantly and correctly positioned, within the budget allocated by our Home Stores. Our brand name comes first and you have to use your initiative and creativity to help the customer’s marketing team to constantly engage the public.

b. Engage Ashley’s retail partners to consistently work on promotional and advertising plan throughout the year and to understand their promotional and festive periods.

c. To actively participate with our Retail Partners in understanding consumers’ preference and needs, such as material, color and accessories, in order to create more retail turns by matching what is available, incoming and outgoing models.