Senior Customer Value Management Specialist

1.      Data Analysis & Segmentation: 

-          Analyze customer data to identify segments, behaviours, value drivers and opportunities for personalized journeys.

-          Work with data analysis team to build dashboards and reports to track KPIs (conversion rate, retention & churn rate, Average Revenue Per User (ARPU), CLV, campaign ROI etc.)

2.      Campaign Management: 

-          Designing and executing targeted, insight-driven campaigns to increase revenue (e.g., data stimulation) and improve loyalty.

-          Design targeted campaigns for: Customer acquisition, Retention and churn prevention, Upsell and cross-sell opportunities

-          Monitor campaign performance and continuously optimize based on data insights

-          Conduct A/B testing and customer experiments to improve engagement and ROI

3.      Customer Lifetime Value (CLV) Maximization: 

-          Develop and implement CVM strategies (retention, cross sales…) to maximize Customer Lifetime Value (CLV)

-          Utilize CRM tools and data platforms to manage customer lifecycle activities

-          Collaborate with Marketing, Product, and Sales teams to optimize customer journeys

4.      Cross-functional Collaboration: Working with Marketing, Sales, Data, and IT teams to deliver personalized offers.

-          Bachelor’s degree in Business, Marketing, Data Analytics, or related fields

-          2–5+ years of experience in CRM, CVM, Growth, or Data Analytics roles

-          Strong analytical skills and data-driven mindset

-          Proficiency in CRM tools, commercial acumen, and strategic planning

-          Experience with tools such as: SQL / Excel / Python (preferred), CRM platforms (e.g., Salesforce), data visualization tools (e.g., Power BI, Tableau)

-          Understanding of customer segmentation and lifecycle management

-          Strong communication and stakeholder management skills

-          Experience in fintech, banking, telco, or e-commerce industries