Trade Marketing Executive - Modern Trade

Job Description

1. Promotional Program Development:
   • Develop and propose monthly and quarterly promotional programs tailored to the MT channel.
   • Ensure timely execution of promotional activities and monitor their effectiveness.
2. Market Analysis and Strategy:
   • Conduct market research to identify trends, opportunities, and competitive activities in the MT channel.
   • Develop strategies to increase market share and brand presence in MT
3. Sales Support:
   • Collaborate with the sales team to align trade marketing strategies with sales objectives.
   • Provide sales teams with necessary marketing materials and support to achieve targets.
4. POSM Management:
   • Oversee the creation and distribution of Point of Sale Materials (POSM) to ensure timely and effective delivery.
   • Ensure POSM materials are aligned with brand guidelines and promotional strategies.
5. Budget Management:
   • Manage trade marketing budgets for the MT channel, ensuring cost-effective use of resources.
   • Track and report on the performance of trade marketing activities against budget.
6. Relationship Management:
   • Build and maintain strong relationships with key stakeholders, including retailers, distributors, and internal teams.
   • Act as a point of contact for trade marketing inquiries and issues within the MT channel.
7. Reporting and Analysis:
   • Prepare regular reports on trade marketing activities, including performance metrics and ROI analysis.
   • Provide insights and recommendations for continuous improvement of trade marketing strategies.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 2-3 years of experience in trade marketing, preferably within the consumer goods industry.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.