Trade Marketing Manager

Job Description

• Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
• Ensure up-to-date category & channel analysis and competitor understanding shared to team
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
• Sign off cycle plan and sales brief materials
• Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
• Initiate and propose marketing opportunities such as NPD or channel development
• Control A&P spending under budget

Job Requirement

• Bachelor or Master's Degree in Business Administration, Marketing or related field.
• At least 5 years in marketing or category management in FMCG
• Good command of spoken and written in English and Computer Literacy
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
• Interpersonal, negotiation, and compromising skills
• Strong team player, communication and listening skills
• Leader , problem-solving skills, coaching and training skills
• Good planning and management skill.
• Quick conceptual thinker-able to grasp ideas and communicate them effectively
• Station and work in HCM but must be mobile in travelling esp to Hanoi Vina

Work location: + Hồ Chí Minh: Công ty TNHH Thai Corp International Việt Nam Lô 5-4, đường M14, KCN Tân Bình mở rộng, Phường Bình Hưng Hòa quận Bình Tân, Hồ Chí Minh/ Ho Chi Minh City: Thai corp International Viet Nam, Tan Binh extended IP, Binh Tan District, HCM City.

Benifit:

• Working hour: from Monday to Friday; Annual leave: 12 days / year, after 2 working years extra 2 days (staff level) & 3 days (manager level).
• Competitive salary 
• Lunch allowance
• Insurance Benefits: Social Insurance (social, health, unemployment ins.), Personal Accident Insurance, Health Care Insurance.
• Other benefits: 20/10; 8/3 Gifts, 1/6 & mid autumn festival’s gift, Birthday Gift, using company products, Annual health check, other benefits (transportation, telephone, business trip...) according to the Company policy.
• Annual business performance incentive/ bonuses.