Affiliate Growth Supervisor

Worthfind is a global bag and travel-goods company with over 12 years of design and manufacturing experience. As Affiliate Growth Supervisor, you’ll lead the affiliate team and take ownership of the team’s GMV and growth targets. You’ll set campaign strategy, coach and develop team members, and build strong partnerships with top-tier KOLs, MCNs, and agencies, turning creator insights into measurable business results. You’ll work closely with cross-functional teams and the TikTok Manager while staying at the forefront of TikTok Shop trends and the evolving creator economy.

Key Responsibilities
1. Affiliate Growth Strategy & Planning

• Develop and execute local TikTok Affiliate growth plans aligned with overall brand objectives, business priorities, consumer insights, and local market dynamics.
• Translate business objectives into actionable affiliate initiatives with clear KPIs and measurable targets, focusing on GMV growth, creator activation, sales conversion, and affiliate channel performance.
• Identify growth opportunities across creator segments, product categories, campaign periods, and content formats to expand affiliate reach and maximize sales potential.
• Monitor TikTok platform developments, emerging content trends, consumer behavior, and competitor activities to identify opportunities and continuously improve affiliate growth strategies.

2. Affiliate Creator Development & Management

• Identify, evaluate, and develop TikTok affiliate creators across top-tier, mid-tier, and micro segments, ensuring alignment with target audiences, product positioning, content quality, and sales potential.
• Build and continuously maintain a structured local KOL database, segmenting and managing influencers based on performance and strategic value.
• Establish and maintain long-term relationships with key influencers, MCNs, influencer agencies, and other partners to improve collaboration quality and influencer retention.

3. End-to-End Campaign Management

• Manage the full lifecycle of affiliate campaigns, including influencer selection, outreach, briefing, commercial negotiation, content review, publishing, performance tracking, and post-campaign analysis.
• Work closely with influencers to optimize content direction and ensure that all content aligns with brand guidelines while remaining locally relevant and suitable for TikTok.
• Coordinate campaign timelines, budgets, deliverables, and execution quality across multiple brands, products, and affiliate initiatives to ensure timely and effective delivery.

4. Commercial Management & Cross-functional Collaboration

• Negotiate collaboration models, pricing, commissions, content usage rights, and other commercial terms with influencers, MCNs, and influencer agencies, while balancing cost efficiency and campaign performance.
• Monitor affiliate-related costs and campaign investments, balancing commission efficiency with creator motivation and sales growth potential.
• Collaborate closely with internal Marketing, Content, Creative, PR, E-commerce, and other relevant teams to ensure influencer activities are aligned with broader marketing and business objectives.
• Communicate effectively with both headquarters and local teams in a cross-cultural working environment to ensure smooth project execution.

5. Performance Tracking & Optimization

• Monitor and analyze relevant affiliate metrics, including reach, engagement, views, CTR, conversion, GMV, ROI/ROAS, and other relevant KPIs based on campaign objectives.
• Conduct regular campaign performance reviews to identify high-performing creators, content formats, and collaboration models, and continuously optimize influencer mix, content strategies, and budget allocation.
• Provide regular performance reports and market insights for management, highlighting results, performance gaps, growth opportunities, and recommended actions.

6. Team Leadership & Development

• Lead, coach, and manage the affiliate team: set clear goals, monitoring performance, conducting regular 1:1 meetings and performance reviews, and providing ongoing feedback.
• Recruit, onboard, and train new team members; build and maintain SOPs, playbooks, and templates for sourcing, outreach, briefing, negotiation, and reporting to ensure consistent quality.
• Build a high-performance, results-driven team culture, balance workloads across campaigns, and identify and develop high-potential members for future growth.

• Proven experience in TikTok Shop affiliate marketing, creator partnerships, influencer marketing, e-commerce, or performance marketing, with practical experience managing campaigns from planning through evaluation.
• Strong understanding of the local TikTok ecosystem and affiliate landscape, including local consumer behavior, platform trends, popular content formats, and influencer collaboration models.
• An established network of local KOLs, creators, or MCNs is highly preferred.
• Strong influencer development and commercial negotiation skills, with the ability to independently manage influencer sourcing, evaluation, outreach, pricing negotiation, relationship management, and long-term partnerships.
• Strong data analysis skills and a results-driven mindset, with the ability to evaluate campaign performance through metrics such as reach, engagement, conversion, GMV, and ROI, and continuously optimize strategies based on data.
• Strong content sensitivity and creative thinking, good understanding of viral content mechanics on TikTok and ability to assess the fit between influencers, brands, products, and target audiences.
• Strong project management and cross-functional collaboration skills, with the ability to manage multiple affiliate campaigns simultaneously and coordinate effectively with internal teams, influencers, and external partners.
• Highly proactive, responsible, and results-oriented, thrive in a fast-paced and rapidly changing social media and e-commerce environment.
• Proficiency in English or Chinese, with strong written and verbal communication skills.