Assistant Brand Manager ABM

Company Overview

Universal Robina Corporation (URC) is one of the leading branded food and beverage companies in the Philippines, with an established presence across ASEAN and international markets.

As part of the URC Group, URC Vietnam operates in the fast-moving consumer goods (FMCG) industry, bringing well-known brands such as C2, Rong Do, Jack n' Jill brands Dynamite and Cream-O to Vietnamese consumers. The company continues to strengthen its brand portfolio, expand its market reach, and respond to evolving consumer needs.

Driven by a commitment to quality, innovation, and operational excellence, URC Vietnam focuses on sustainable business growth while fostering a collaborative environment where people can develop and contribute to the company's success.

Job Purpose

The Assistant Brand Manager – New Product Development (NPD) is responsible for supporting the Senior Brand Manager in developing and executing new product development projects to drive brand growth and strengthen URC’s product portfolio.

This role will support the NPD process from market analysis, consumer insight, concept development, product launch preparation, cross-functional coordination, to post-launch performance tracking.

Key Responsibilities

New Product Development & Brand Planning

• Support the Senior Brand Manager in developing brand plans, with strong focus on new product development and product innovation.
• Analyze market trends, consumer insights, competitor activities, and category opportunities to identify potential NPD ideas.
• Ensure NPD initiatives are aligned with brand strategy, consumer needs, and business priorities.

NPD Project Coordination

• Coordinate NPD projects from concept, product sample, packaging, pricing, launch plan to post-launch review.
• Work closely with R&D, QA, Supply Chain, Procurement, Finance, Sales, and Trade Marketing to ensure smooth execution.
• Track project timeline, key milestones, risks, and follow up with relevant stakeholders to ensure launch readiness.

Product Launch Execution

• Support launch plans, including communication direction, activation, sampling, POSM, visibility, and in-store execution.
• Coordinate with Sales and Trade Marketing to follow up listing, distribution, sell-in, sell-out, inventory, and merchandising.
• Work with agencies and suppliers to develop launch materials and ensure execution is delivered on time and aligned with brand standards.

Performance Tracking & Reporting

• Monitor new product performance after launch, including sales, distribution, sell-out, market feedback, consumer response, and competitor reaction.
• Analyze post-launch results and propose improvement actions to strengthen product and brand performance.
• Prepare regular updates and reports on NPD progress, launch performance, and key learnings.

Budget & Agency Management

• Track budget usage for assigned NPD projects, campaigns, research, POSM, or activation activities.
• Work with Creative, Digital, Research, Activation, and POSM agencies to ensure deliverables meet requirements, timeline, and budget.
• Follow up required documents such as quotation, proposal, contract, payment request, and supporting documents according to company process.

Key Working Relationships

Internal: Marketing, R&D, QA, Supply Chain, Procurement, Finance, Sales, Trade Marketing, Legal/Regulatory.

External: Creative Agency, Digital Agency, Research Agency, Activation Agency, POSM/Production Suppliers.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• 1–2 years of Brand Marketing experience, preferably in FMCG.
• Experience or exposure to New Product Development, product launch, innovation project, or brand activation is preferred.
• Good analytical thinking and business acumen.
• Good project coordination and follow-up skills.
• Strong communication and stakeholder management skills.
• Good command of Microsoft Office, especially PowerPoint and Excel.
• Good spoken and written English.
• Proactive, detail-oriented, adaptable, and result-driven.

Core Competencies

• New Product Development mindset
• Brand management foundation
• Consumer and shopper understanding
• Project coordination
• Data analysis
• Cross-functional collaboration
• Agency management
• Launch execution
• Budget tracking
• Ownership and result orientation