Assistant Brand Manager (Fashion)

Job Summary:

Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective brand-building strategies.

Responsibilities:

-    Develop monthly and quarterly communication and social media plans aligned with traffic, revenue and category priorities. 

-    Track Traffic, CVR, ASP, sales and category performance to identify gaps, opportunities and recommended actions. 

-    Develop and execute initiatives across social, content, digital, CRM, events, partnerships and in-store activations to support traffic and revenue growth. 

-    Manage the brand’s social content and day-to-day brand expression, working closely with the Social Executive to ensure consistency and quality. 

-    Contribute ideas for campaigns and activations that keep the brand fresh, relevant and connected to its audience.

-    Manage external partners, creators and brands across briefing, coordination, negotiation and execution. 

-   Coordinate closely with Product, VM, Digital, PR, Creative and Operations to ensure timely delivery. 

-   Support Brand Manager in managing marketing budget and brand performance. 

-   Propose alternative actions when planned activities are delayed or not delivering expected results.

-   Handle administrative tasks and other ad-hoc assignments as required.

Must have:

-       Candidates born 1994 – 1999 are preferred. Bachelor’s degree in Marketing or similar major

-       At least 2 years of experiences as Assistant Brand Manager, Brand Marketing Leader, fashion is plus

-       Strong commercial mindset; comfortable with targets, numbers, Excel and performance tracking. 

-      Good sense of social media and visual communication; able to work with references and maintain brand consistency. 

-      Able to balance business performance, branding and community/culture building. 

-      Proactive and comfortable working in a fast-changing environment. 

-      Strong stakeholder and project management skills across internal and external teams.

Nice to have:

-      Experience in fashion, lifestyle, culture, F&B, creative spaces or community-led brands is a plus.

-      Hands-on experience with performance marketing or working closely with ads/digital teams. 

-      Familiarity with reporting tools, dashboards, or data visualization. 

-      Experience in product/category management or merchandising. 

-      Experience working with KOL/KOC, PR, or content production workflows.

Benefits:

-       Salary negotiable based on the candidate’s experience. 

-       2 months probation period with 100% official salary applied.

-       After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations, DBV Insurance

-       12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.

-       Participation in monthly internal engagement and team-building activities.

-       Monthly 40% employee discount voucher for Routine products.

Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC

Working time: Monday - Friday.