Assistant Brand Manager (FMCG)

We are looking for a proactive, results-oriented, and passionate Assistant Brand Manager to support the development and execution of brand strategies, product initiatives, and integrated marketing activities within our FMCG business. Working closely with the Marketing Manager and cross-functional teams, this role will focus on strengthening brand positioning, understanding consumer needs, driving product development, and delivering effective marketing initiatives that enhance brand performance and contribute to business growth.

Key Responsibilities

1. Brand Management & Development

• Develop and execute brand plans to strengthen brand awareness, positioning, and consumer loyalty.
• Ensure consistent brand identity, messaging, and execution across marketing activities.
• Collaborate with Sales, Trade Marketing, Digital, and other teams to support brand growth objectives.

2. Product Development & Innovation

• Coordinate new product development, existing product improvements, and product launch activities.
• Work with suppliers and internal stakeholders on product positioning, packaging, pricing, and cost analysis.
• Collaborate with Sales, Logistics, and relevant teams on demand forecasting, inventory monitoring, and product launch preparation.

3. Marketing Planning & Execution

• Plan, coordinate, and execute integrated marketing campaigns, brand communications, product launches, and sales support initiatives.
• Work closely with internal teams and external partners to ensure effective campaign implementation.
• Monitor campaign progress, execution quality, and spending against approved budgets.

4. Market Research & Performance Analysis

• Monitor market trends, competitor activities, and consumer behavior to identify brand and product growth opportunities.
• Analyze sales performance, consumer feedback, and marketing results to evaluate effectiveness.
• Provide actionable insights and recommendations to improve brand performance and marketing activities.

5. Cross-functional Coordination & Management Support

• Support the Marketing Manager in executing assigned brand and marketing projects.
• Coordinate with cross-functional teams to ensure timely delivery and quality of marketing activities.
• Provide guidance and follow-up on assigned tasks, ensuring alignment with business objectives.

Education & Experience

• Bachelor's degree in Marketing, Economics, or a related field.
• Minimum 3 years of experience in Marketing/FMCG, preferably in brand management, product development, or marketing execution.
• Experience in FMCG or baby and children's fashion categories is an advantage.

Skills & Competencies

• Good understanding of brand management, consumer insights, and marketing planning.
• Strong analytical thinking, creativity, and problem-solving skills.
• Good project management, organizational, and cross-functional coordination skills.
• Proficiency in Microsoft Office and data analysis tools.
• Good communication, presentation, and teamwork skills.
• Ability to manage multiple projects and priorities effectively.
• English communication skills.