Assistant Sales Manager | ISO certification & Training (based in Hanoi)

As a Business Assurance (BA) Representative at TÜV SÜD Vietnam, you will support the BA team in developing business opportunities for certification standards and training such as ISO 9001, ISO 14001, ISO 45001, ISO 27001, FSC, PEFC, PCI DSS, SOC, ASPICE, OT Securities, AI and others, while coordinating with the Operations team to ensure compliance with quotation procedures and audit processes.

• Drive sales and business development activities to promote TÜV SÜD Business Assurance certification, training, and cybersecurity services throughout the Northern Vietnam market.
• Develop and execute territory sales strategies to achieve revenue, profitability, and market growth objectives in alignment with Business Assurance business plans.
• Identify, acquire, and manage key accounts within the assigned territory, while building long-term customer relationships and uncovering new business opportunities.
• Lead customer engagement activities, including client visits, presentations, seminars, and industry events to increase TÜV SÜD brand awareness and generate qualified sales leads.
• Prepare and deliver professional proposals, service presentations, and technical-commercial solutions covering management system certifications such as ISO 9001, ISO 14001, ISO 45001, ISO 27001, FSC, PEFC, PCI DSS, SOC and other Business Assurance services.
• Develop and implement sales, marketing, key account management, and customer retention strategies to maximize customer lifetime value.
• Monitor sales pipeline, sales forecasts, conversion rates, and business performance, providing regular updates and recommendations to management.
• Collaborate closely with the Operations team to ensure accurate quotation preparation, contract review, audit planning, resource allocation, and service delivery in compliance with accreditation and company requirements.
• Coordinate with customers and Operations to facilitate audit scheduling, audit notifications, audit plans, and project execution, particularly for cybersecurity and information security certification projects.
• Work closely with the Marketing team to maximize the effectiveness of lead generation campaigns, digital marketing activities, customer events, and business development initiatives.
• Conduct market research, competitor analysis, and industry trend monitoring to identify emerging opportunities and support strategic planning.
• Ensure timely response and resolution of customer inquiries, feedback, complaints, and escalation matter while maintaining high customer satisfaction levels.
• Establish, strengthen, and optimize relationships with customers, industry associations, partners, regulators, and other key stakeholders.
• Prepare periodic sales reports, forecasts, and business reviews, ensuring accurate CRM updates and effective opportunity management.
• Support the BA Manager and Head of Department in developing annual business plans, budgeting exercises, and strategic initiatives for the Northern Vietnam market.
• Perform any other duties and KPI targets assigned by the BA Manager and/or Head of Department.

• Bachelor’s degree in business administration, Marketing, or a related field.
• Minimum 5 years of experience in B2B sales.
• Previous experience in testing, inspection, or certification services is highly preferred.
• Proven track record in sales or business development.
• Strong presentation skills with the ability to communicate complex information clearly and confidently.
• Excellent analytical, communication, and people management skills.
• Self-motivated, disciplined, results-oriented, and able to perform effectively under pressure.
• Ability to work independently, manage multiple tasks simultaneously, and meet deadlines.
• Proficient in both spoken and written English.

Others (Benefit):

• Working in a dynamic, friendly, and international working environment
• 15 days of annual leave, 15 days of paid sick leave, plus Christmas leave
• 13th-month salary and performance-based bonus aligned with individual and business results
• Full social insurance, health insurance, and unemployment insurance based on full basic salary in accordance with Vietnamese Labor Law
• Comprehensive insurance benefits package, including: 24/7 Accident insurance, Health care insurance and Business travel insurance.
• Annual health check
• Free parking
• Regular staff engagement activities, including team-building events and company trips
• Participate in the company’s training programs, LinkedIn Learning license holder with fees supported by company according to policy