Brand Manager, Marketing – Brand

Purpose         

・Create & execute Brand strategy in line with corporate & business strategy to increase Brand value (Brand presense)

・Prioritize where and how to invest to foster brands effectively in line with corporate and business strategy.

Strategy Structure:  Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub-line)

Scope     

Financial

・Net sales (vs BGT, vs PY)

・Business Profit (vs BGT, vs PY)

・ROI (Manage MKT expense)

・TCR(vs BGT)

Non-Financial 

・Progress of Mid-term Strategy

・MK Share (vs BGT, vs PY)

・Brand Score (vs BGT, vs PY)

Decision-Making        

・Create & execute Brand strategy in line with corporate & business strategy

・Add priority of investment among brand sub-line to increase Brand value

Operating network 

External  

- Media/ Research agency

- Authority

- 3PL Supplier

Internal  

- PD/CCC/Sales

- Japan HQ

- Finance / Purchasing

- Supply chain

Area of Responsibility

1) Business Strategy (incl. mid-term strategy):

-Create & execute Business Strategy in line with corporate strategic direction

-Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy

-Deeply understand Company technology, direction and market movement for decision of business strategy

2) Brand Strategy:

-Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.

-Create sales supporting information materials (Brand strategy) on time

-Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI

-Execute and analyze Brand health check

3) Product Line Brand Strategy:

-Create & execute Product line Brand strategy (Management of sub-line)

-Create sales supporting information materials (product line brand strategy) on time

-Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI

4) Marketing Strategy:

-Create & execute Marketing strategy

-Build up strategy by analyzing 3C, 4P

-Create & execute communication plan (IBC) through all the touch-point (product, shop-front,  ATL and BTL)

-Create BTL ideas including communication claiming & AW of POSM

-Create and execute MK campaign in collaboration with sales team

-Create P/L plan with PD team and well manage it (MI, BP%) by price guideline

-Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents) 

5) Consumer / Competitor / Channel Understanding:

-Analyze Brand Power Survey and develop plan to foster brand

-Analyze competitor situation and create attractive positioning

-Analyze channel situation and propose appropriate action

-Conduct research for understanding consumers

7) TCR contribution:

- Initiate and promote plan to contribute to company profit through TCR idea

8) Coaching:

 - Coach other marketing members (Subordinates)

9) Paper work:

 - Prepare some mandatory documents related to MK campaign / New Products

- Proceed paper work related to MK investment for financial purpose

- Paper work for smooth operation among departments related to MK activity 

10) Other:

 - Do assignment from direct superior 

- Legal / QA

Minimum requirements        

 - Education: At least Bachelor’s Degree, a certain level of English skill (all the tasks done in English)

 - Job-related experience:At least 5 years engaged in Brand management, Brand strategy and Marketing

 - Specific knowledge:Skilled in brand management & marketing.  Presentation Skill. Coaching Skill

 - Business understanding:Good knowledge of key consumer insights based on qualitative and quantitative data.  P/L structure knowledge

 - Other requirements:Keep trying to increase knowledge.  Respect others and contribute to team-work.  

 Willing to share all the knowledge with others.  Communicate with others with smiling

 Proactive, Enthusiastic and Passionate mind set