BRAND MANAGER

JOB SUMMARY:

Take ownership of brand strategy and execution for the Coffee category and New Product Innovations, driving brand growth and commercial performance. The role involves developing marketing plans, leading integrated campaigns and innovation projects, managing budgets, and ensuring effective execution through cross-functional and global collaboration.

KEY RESPONSIBILITIES:

• Brand Strategy & Annual Planning: Develop, implement, and evaluate brand strategies and action plans aligned with category strategies and local business objectives. Analyze market trends, consumer insights, competitor activities, trade environment, pricing, and business opportunities to support annual brand planning and growth initiatives.

• Brand & Innovation Management: Manage Coffee and New Product Innovation performance, develop implementation plans, and lead the execution of brand and innovation projects to achieve market share, sales volume, and business growth targets.

• Integrated Marketing Communication: Support integrated campaign ideation and lead the execution of communication plans, including creative production, ATL, digital and social media activities. Support media planning and flowchart development, and evaluate campaign effectiveness.

• Trade Marketing & Commercial Execution: Work closely with Sales and Trade Marketing teams to align trade spending and develop trade activity plans based on market and consumer insights. Conduct regular market visits to monitor trade execution and distributor coverage.

• Business Performance & Budget Management: Analyze financial and brand performance, manage marketing budgets, and monitor key KPIs including sales volume, revenue, available profit, Advertising & Consumer Spending (A&C), net contribution, and market share. Ensure spending remains within approved budgets and provide monthly and quarterly performance reports with actionable recommendations.

• Cross-functional & Global Collaboration: Work closely with the Marketing Manager, internal cross-functional teams, Sales, Trade Marketing, and Global Marketing to ensure strategic alignment, effective collaboration, and on-time, in-full (OTIF) execution.

• Bachelor's degree in Marketing, Business Administration, or a related field.

• At least 1–2 years of experience at Brand Manager level in FMCG; Coffee or RTD category experience is preferred.

• Solid experience in brand management, ATL campaigns, consumer promotions, and product innovation.

• Strong strategic planning, project management, data analysis, and business acumen.

• Good understanding of commercial performance and marketing budget management.

• Strong presentation, communication, and negotiation skills.

• Proficient in written and spoken English.

• Effective leadership and cross-functional collaboration skills, with the ability to drive projects and deliver results on time.